Communication & Marketing Strategy

Frank N. Magid Associates develops communication and marketing strategies that effectively reach and engage consumers to build brand awareness and loyalty and drive sales growth. These strategies leverage Magid's keen understanding of what and how marketing and communication will motivate people to behave in certain ways and our experience-based media expertise. Using these insights, we have created time-honed processes for developing highly successful communication and marketing strategies that identify the messaging and media platforms that will best deliver on our clients’ goals. A clear communication and marketing strategy will address many questions, including:

  • What media platforms should be leveraged to reach target markets?
  • What messages and content will best engage with target markets to drive brand awareness and purchasing behavior?
  • How should a communication and marketing campaign be customized to reach dissimilar consumer segments?
  • How does a communication and marketing strategy deliver a return on investment?

Case Study

Understanding the Media Consumption of Sports Fans to Optimize the Reach and Resonance of a Media Campaign

To inform a new media and communications strategy, a major league baseball team wanted to better understand the various segments of its fan base and how those segments preferred to consume the baseball team’s content within both traditional and new media. To develop this strategy, Frank N. Magid Associates undertook a substantial project to determine the appropriate fan segments, how to leverage traditional and new media within those segments, and how the baseball team could provide additional value on a segment-by-segment basis. As a result of this research, Magid helped the team to profile various segments of its fan base and position the team’s brand for future success.