Communication & Marketing Strategy

Frank N. Magid Associates develops communication and marketing strategies that effectively reach and engage consumers to build brand awareness and loyalty and drive sales growth. These strategies leverage Magid's keen understanding of what and how marketing and communication will motivate people to behave in certain ways and our experience-based media expertise. Using these insights, we have created time-honed processes for developing highly successful communication and marketing strategies that identify the messaging and media platforms that will best deliver on our clients’ goals. A clear communication and marketing strategy will address many questions, including:

  • What media platforms should be leveraged to reach target markets?
  • What messages and content will best engage with target markets to drive brand awareness and purchasing behavior?
  • How should a communication and marketing campaign be customized to reach dissimilar consumer segments?
  • How does a communication and marketing strategy deliver a return on investment?

Case Study

A Mobile Television Service Leverages Magid's Generational Insights to Develop a Successful Marketing Strategy and Product Launch

A mobile television network provider was preparing for its “personal TV” launch and wanted to better understand the various reactions of Baby Boomers, Gen Xers, and Millennials. Using its proprietary generational research, Frank N. Magid Associates helped the client create marketing, launch, and channel positioning strategies based on each generations’ preferred mobile platform, use patterns, and price sensitivity. As a result of this consultation, the client adapted its programming and pricing approach in advance of a successful launch.