Communication & Marketing Strategy

Frank N. Magid Associates develops communication and marketing strategies that effectively reach and engage consumers to build brand awareness and loyalty and drive sales growth. These strategies leverage Magid's keen understanding of what and how marketing and communication will motivate people to behave in certain ways and our experience-based media expertise. Using these insights, we have created time-honed processes for developing highly successful communication and marketing strategies that identify the messaging and media platforms that will best deliver on our clients’ goals. A clear communication and marketing strategy will address many questions, including:

  • What media platforms should be leveraged to reach target markets?
  • What messages and content will best engage with target markets to drive brand awareness and purchasing behavior?
  • How should a communication and marketing campaign be customized to reach dissimilar consumer segments?
  • How does a communication and marketing strategy deliver a return on investment?

Case Study

Re-Engineering a Strategic Communications Plan to Increase Community Education and Engagement

A federally-designed organization focused on improving regional transportation partnered with Frank N. Magid Associates to develop and implement a strategic communications plan that would educate the community and promote civic engagement. Magid conducted extensive research across all of the local branches of this organization to understand industry best practices and common pitfalls. This research led to the development of a communications plan for the organization that was successfully implemented and led to the doubling of civic participation in the region within three months.