Communication & Marketing Strategy
Frank N. Magid Associates develops communication and marketing strategies that effectively reach and engage consumers to build brand awareness and loyalty and drive sales growth. These strategies leverage Magid's keen understanding of what and how marketing and communication will motivate people to behave in certain ways and our experience-based media expertise. Using these insights, we have created time-honed processes for developing highly successful communication and marketing strategies that identify the messaging and media platforms that will best deliver on our clients’ goals. A clear communication and marketing strategy will address many questions, including:
- What media platforms should be leveraged to reach target markets?
- What messages and content will best engage with target markets to drive brand awareness and purchasing behavior?
- How should a communication and marketing campaign be customized to reach dissimilar consumer segments?
- How does a communication and marketing strategy deliver a return on investment?
Leveraging Magid's Product Development and Marketing Expertise to Ensure the Successful Product Launch for a Major Beverage Company
One of the largest beverage companies in the US partnered with Frank N. Magid Associates to analyze the viability of an innovative beverage concept and determine how to optimize the product ingredients, taste, packaging and other critical attributes. Magid conducted qualitative concept testing and taste tasting to understand the operational, competitive and market obstacles to the product concept, and applying its understanding of the industry, Magid used the qualitative research findings to inform recommendations in terms of investment, product viability, appearance, taste, ingredients and texture. Magid also identified the functional and emotional benefits that the beverage fulfilled to maximize its appeal to consumers, and developed recommendations regarding the messaging, branding and positioning that would most resonate with the target market. Magid’s recommendations resulted in continued steps to develop a product formulation and launch strategy.