Communication Consultation Services
Frank N. Magid Associates works with executives and organizations to improve communication with employees, stakeholders, customers, and the general public. We apply a unique range of techniques designed to enhance speaking and presentation skills, enhance non-verbal communication, and develop personal brands. Magid also develops crisis communication plans to mitigate public relations challenges. Leveraging our media expertise, Magid helps clients to optimize communication across different media platforms. As a result, Magid enables clients to apply best practices to every speaking opportunity, medium and audience. Our communication consultation service helps our clients to answer a number of critical questions, including:
- How can the speaker fine-tune his or her verbal and non-verbal communication to win over the desired audience?
- What are the best practices for interviewing on television, in print, on the radio, or online?
- What are the best practices for working with a Teleprompter, PowerPoint presentation, or simply written notes?
- What are the challenges posed by different interview formats like tape-for-edit, satellite link, in-studio, or "cross fire" formats?
- What are the best methods for articulating and reinforcing key messages within a given media or format?
Case Study
An Energy Company Partners with Magid to Implement a Robust Crisis Communications Strategy to Minimize a Public Relations Challenge
Following a small chemical leak, a Northeastern power company engaged Frank N. Magid Associates to assist its executives in crisis communication. In addition to minimizing the reputational damage among the public, these top executives needed to clearly explain to their stakeholders and government regulators the company's reaction, process improvements and preventative measures. As a result of Magid’s coaching, executives were well prepared to respond to challenging interrogations, thereby helping to ensure that the power company was successfully relicensed.
Building a Brand and Communications Strategy to Improve the Reach and Resonance of Brand Messaging
Realizing that its messaging was not being effectively conveyed to the general public, a non-profit organization focused on promoting health and wellness engaged Frank N. Magid Associates to improve its brand messaging and communications strategy. Extensive research provided the organization with a number of concepts that interested a broad range of audiences and aligned with the brand image of the organization. While the company’s original goal of television advertising proved impractical, Magid's strategy consulting and coaching led to the development of a user-generated, content-driven website which has proved immensely successful in spreading the non-profit’s brand image and messaging consistently and effectively.
World's Leading Fast Food Restaurant Engages Magid to Help Executives Respond Effectively to a Public Relations Challenge
Prompted by the impending release of an unflattering documentary movie, an internationally-recognized fast food restaurant engaged Frank N. Magid Associates to prepare its executive team to respond to a challenging PR environment. Magid prepared the client for this media blitz by coaching and training over 100 executives and media-facing personnel, and provided the company with a strategic approach to day-to-day media relations as well as ongoing crisis communications.A Non-Profit Company Utilizes Magid's Executive Coaching Expertise to Ensure Consistent Messaging Throughout Its Organization
Recognizing that charity operates best at the local level, a world-renowned charitable non-profit wanted to ensure that the leaders of each local branch office were communicating the needs and message of the local chapter in a manner consistent with the mission of the overall organization. Consequently, Frank N. Magid Associates was brought in to provided executive coaching and training from the board level all the way down to the organization’s local conventions. This coaching enabled the non-profit to maintain a consistent message throughout its organization, resulting in an optimized and successful fundraising campaign.
Developing a Simplified Communication Strategy for an Energy Company to Effectively Engage with the Media and Consumers
A Fortune 500 company engaged in natural gas transmissions hired Frank N. Magid Associates to conduct media and presentation training for the company’s CEO and media spokespersons in preparation for upcoming public relations opportunities. Because of the complexity of the company’s industry, its representatives often had difficulty translating their work into layman’s terms. Consequently, Magid developed an approach which simplified and clarified communications to consumers and reporters. This opportunity evolved into a continual engagement with the company to help its spokespersons communicate effectively both internally and externally.