Frank N. Magid Associates’ consulting services are aimed at helping clients to formulate and then implement an effective corporate strategy. These strategies are predicated upon a thorough assessment of the strengths and weaknesses of the client’s brand, core competencies, competitive positioning, and operations. A corporate development strategy addresses a number of questions, including:
- What are the markets and targets that represent the greatest revenue opportunities?
- How should the company allocate its resources across various corporate initiatives?
- How will new technologies represent both threats and opportunities?
- Which investment opportunities will complement the company’s current product offerings and grow its business?
Applying Strategic Consulting, Primary Research, and Marketing Expertise to Analyze the Viability of "Green" Cleaning Products
Considering the worldwide emphasis on going green, a global industrial cleaning products company partnered with Frank N. Magid Associates to explore the feasibility of a strategy for commercially available industrial “green” cleaning products while simultaneously identifying the tenets that would drive sales. To identify and prioritize the company’s unique green opportunities, Magid performed extensive B2B executive phone research in nine markets worldwide to understand the attitudes, perceptions, and purchase drivers for green products, determine how to leverage brand strengths and competitive advantages, and develop effective marketing and communications approaches for going green. The project provided strategic and tactical direction regarding the viability and size of the opportunity, as well as the branding, marketing, pricing and competitive strategy for green products. Magid is preparing to conduct additional strategy consulting and research on the groundbreaking new green product.