Companies today have unprecedented access to consumers via a growing mix of digital platforms. Frank N. Magid Associates helps clients to formulate and execute strategies to harness the unique values of each digital platform while ensuring that they innovate appropriately with advances in technology and platforms. This is achieved by leveraging Magid’s unique understanding of the digital media landscape and consumer media behaviors, resulting in digital media strategies that align these platforms with the use patterns and content preferences of the desired consumers. Developing a digital strategy will enable clients to answer a number of questions, including:
- How can a digital strategy complement a traditional media strategy?
- What are the attitudes and behaviors of different consumer segments toward digital media platforms? How can a company leverage this understanding to realize accelerated financial returns?
- How might consumer and stakeholder usage patterns change over time? What drives this change and how is it likely to impact strategy?
Applying Magid's Television Station Expertise and a Market, Station, and Audience Analysis to Improve Station Products and Revenues
Leveraging Frank N. Magid Associates’ 50+ years of expertise in the local media space, a local television station partnered with Magid to understand how to differentiate and enhance its products to take advantage of product strengths and the vulnerabilities of its key competitors. Magid implemented an intense consulting process including a market analysis of ratings and competitor content across platforms, and an in-depth station analysis of product strengths, weaknesses, and vulnerabilities. The comprehensive external and internal analysis was complemented by primary research to assess market audience ideals, identify brand attributes and opportunities, and identify potential breakout strategies to move the audience measurement needle. Based on the analyses and research findings, and through a lens of its local station expertise, Magid provided recommendations to improve current products and develop new products that took advantage of market opportunities, station strengths, and viewer needs. Magid provided consulting support and progress assessment to drive change, and continues to make consultation visits to the station to ensure tangible progress and ROI.