Digital Strategy

Companies today have unprecedented access to consumers via a growing mix of digital platforms. Frank N. Magid Associates helps clients to formulate and execute strategies to harness the unique values of each digital platform while ensuring that they innovate appropriately with advances in technology and platforms. This is achieved by leveraging Magid’s unique understanding of the digital media landscape and consumer media behaviors, resulting in digital media strategies that align these platforms with the use patterns and content preferences of the desired consumers. Developing a digital strategy will enable clients to answer a number of questions, including:

  • How can a digital strategy complement a traditional media strategy?
  • What are the attitudes and behaviors of different consumer segments toward digital media platforms? How can a company leverage this understanding to realize accelerated financial returns?
  • How might consumer and stakeholder usage patterns change over time? What drives this change and how is it likely to impact strategy?

Case Study

Identifying Content and Distribution Opportunities to Increase Customer Engagement and Product Sales

In an effort to more deeply engage its customers, reach new audiences and grow its brand presence, a Fortune 50 consumer products company partnered with Frank N. Magid Associates to develop a media strategy across brands and platforms to increase customer engagement. Magid conducted a large scale analysis of the related content, distribution and competitive landscape, and identified best practices to identify content and distribution opportunities for the company. Based on this analysis, Magid and the client identified content opportunities and tested these opportunities with target markets. The engagement resulted in an executable, validated media strategy roadmap that aligned with consumer, industry, and competitive opportunities and that positioned the client as a leader in the content area to drive engagement and, ultimately, product sales.