Companies today have unprecedented access to consumers via a growing mix of digital platforms. Frank N. Magid Associates helps clients to formulate and execute strategies to harness the unique values of each digital platform while ensuring that they innovate appropriately with advances in technology and platforms. This is achieved by leveraging Magid’s unique understanding of the digital media landscape and consumer media behaviors, resulting in digital media strategies that align these platforms with the use patterns and content preferences of the desired consumers. Developing a digital strategy will enable clients to answer a number of questions, including:
- How can a digital strategy complement a traditional media strategy?
- What are the attitudes and behaviors of different consumer segments toward digital media platforms? How can a company leverage this understanding to realize accelerated financial returns?
- How might consumer and stakeholder usage patterns change over time? What drives this change and how is it likely to impact strategy?
Application of Magid's Usability Testing and Web Strategy Expertise Results in Record Web Site Traffic and Engagement Growth
A creator of interactive, online community-based news and information websites approached Frank N. Magid Associates with the desire to apply user-centric design to their upcoming website redesigns. To achieve this goal, Magid heavily tested and vetted registration and social networking integration, interior page design, photo galleries, video standards, contesting standards, outbound email programs, local small business listings, and classifieds to turn chaotic designs into intuitive, user-friendly websites. As a result of this work, the client has experienced tremendous growth (over 50%) on several properties in terms of both monthly unique users and in page views, including records for total unique visitors and the highest year-over-year visitor growth in the industry.