Generational Strategy

Through ongoing generational research, Frank N. Magid Associates provides our clients with unique and valuable insights within and across generations including media consumption, the purchasing process, family dynamics and influence, the content ecosystem and pop culture trends. Magid helps clients understand how to leverage these insights to inform product, customer, brand, marketing and communication, and investment strategies that align with the unique attitudes and behaviors of each generation. Our generational strategy answers key questions including:

  • How do the unique profiles, attitudes and behaviors of each generation influence the way they consume media and marketing messages and make purchasing decisions?
  • How should product, customer, brand, marketing and communication, and investment strategies be changed to align with the unique attributes of each generation?
  • How can our clients leverage generational insights and emerging technologies to be leading innovators in their respective markets?

Recently Magid Generational Strategies research on media consumption was highlighted in AdAge in the infographic below.  (See full article)

Media Consumption - 2011
Created by: MBA Online

Case Study

A Mobile Television Service Leverages Magid's Generational Insights to Develop a Successful Marketing Strategy and Product Launch

A mobile television network provider was preparing for its “personal TV” launch and wanted to better understand the various reactions of Baby Boomers, Gen Xers, and Millennials. Using its proprietary generational research, Frank N. Magid Associates helped the client create marketing, launch, and channel positioning strategies based on each generations’ preferred mobile platform, use patterns, and price sensitivity. As a result of this consultation, the client adapted its programming and pricing approach in advance of a successful launch.