International Strategy

Frank N. Magid Associates has completed hundreds of assignments in over thirty-five countries since the firm started providing services outside of the United States in 1985. With an expanding office in India and partnerships in dozens of other countries, Magid applies its research and strategy consulting capabilities to inform the development of global product, brand, customer, marketing, communication and investment strategies. Our work in a variety of countries and our local research capabilities ensure that global strategies are aligned with local and cultural needs. Our international capabilities provide answers to questions including:

  • What are the unique attitudes and behaviors of consumers and stakeholders in different parts of the world?
  • How do local attitudes, behaviors and customs inform product, brand, customer, marketing, communication and investment strategies?
  • How do various regions or countries differ in terms of their attitudes toward and usage of various forms of media and entertainment?
  • What is the competitive construct in our client’s target regions or countries?

Case Study

Applying Strategic Consulting, Primary Research, and Marketing Expertise to Analyze the Viability of "Green" Cleaning Products

Considering the worldwide emphasis on going green, a global industrial cleaning products company partnered with Frank N. Magid Associates to explore the feasibility of a strategy for commercially available industrial “green” cleaning products while simultaneously identifying the tenets that would drive sales. To identify and prioritize the company’s unique green opportunities, Magid performed extensive B2B executive phone research in nine markets worldwide to understand the attitudes, perceptions, and purchase drivers for green products, determine how to leverage brand strengths and competitive advantages, and develop effective marketing and communications approaches for going green. The project provided strategic and tactical direction regarding the viability and size of the opportunity, as well as the branding, marketing, pricing and competitive strategy for green products. Magid is preparing to conduct additional strategy consulting and research on the groundbreaking new green product.