International Strategy

Frank N. Magid Associates has completed hundreds of assignments in over thirty-five countries since the firm started providing services outside of the United States in 1985. With an expanding office in India and partnerships in dozens of other countries, Magid applies its research and strategy consulting capabilities to inform the development of global product, brand, customer, marketing, communication and investment strategies. Our work in a variety of countries and our local research capabilities ensure that global strategies are aligned with local and cultural needs. Our international capabilities provide answers to questions including:

  • What are the unique attitudes and behaviors of consumers and stakeholders in different parts of the world?
  • How do local attitudes, behaviors and customs inform product, brand, customer, marketing, communication and investment strategies?
  • How do various regions or countries differ in terms of their attitudes toward and usage of various forms of media and entertainment?
  • What is the competitive construct in our client’s target regions or countries?

Case Study

Utilizing Magid's Mobile Industry Expertise and International Research Capabilities to Assess the Viability of Mobile Gambling in Europe

A US-based mobile handset manufacturer believed it could drive international sales by taking advantage of the popularity of mobile gambling in Europe. Utilizing Frank N. Magid Associates' European research partners and mobile strategy expertise, the company partnered with Magid to conduct research across European markets to determine the market size and opportunity for mobile gambling, and understand how to optimize its offering according to local tastes, cultural dynamics, and brand affinity. Magid’s research revealed that the client’s hypothesis overstated the actual popularity of mobile gambling, and was a weak product and brand fit for the manufacturer. As a result, the client allocated its resources and investments in more promising new business development opportunities.