Media Strategy

Frank N. Magid Associates leverages its traditional and new media expertise, understanding of media consumption, experience-based best practices and research capabilities to develop and implement media strategies that effectively reach and engage target audiences. Magid's unique consumer perspective and media expertise acquired from over fifty years of experience allow clients to successfully utilize media platforms and content to influence customer behaviors amidst an increasingly fragmented media landscape. A successful media strategy addresses several questions, including:

  • What content on which media platforms resonates most with target audiences?
  • What are the unique values of each media platform and how can they be leveraged to engage target markets?
  • How should the company position its marketing message on each platform and for different target markets?
  • Which media mix enhances the brand and drives engagement and sales?

Case Study

A Mobile Television Service Leverages Magid's Generational Insights to Develop a Successful Marketing Strategy and Product Launch

A mobile television network provider was preparing for its “personal TV” launch and wanted to better understand the various reactions of Baby Boomers, Gen Xers, and Millennials. Using its proprietary generational research, Frank N. Magid Associates helped the client create marketing, launch, and channel positioning strategies based on each generations’ preferred mobile platform, use patterns, and price sensitivity. As a result of this consultation, the client adapted its programming and pricing approach in advance of a successful launch.