Case Studies
What follows is a select group of case studies providing examples of some of our many successful engagements across a wide array of topics, objectives, and industry segments.
Advertising Effectiveness In An Online Video Environment
A fully customized Magid study helped a major online video site to prove the effectiveness of its advertising ::: More
Generating Buzz For A Cable TV Network, Winning Over Advertisers
A research project designed to ascertain which segment of the female population would watch a cable TV channel and be attractive to advertisers ::: More
High-Tech Test Leads To Valuable Insights For Game Developers
An international video game developer was in the process of creating a sequel to its highly successful video game. Since the new game incorporated a uniquely different concept from the original, the developer needed insight on the emotional connection gamers have to the game and the franchise as well as the overall playability of the new game. ::: More
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