What follows is a select group of case studies providing examples of some of our many successful engagements across a wide array of topics, objectives, and industry segments.

Pharmaceutical Marketing

To maximize the launch of a newly approved medication, a major pharmaceutical company partnered with Magid to fully understand the needs of physicians and patients. ::: More

Public Relations For Nations

Supported by Magid research, the German Embassy gained a comprehensive understanding of the image of Germany in the United States and improved the effectiveness of its diplomatic, cultural, and political activities. ::: More

Advertising Effectiveness On New Platforms

Magid research proved the efficacy of wireless advertising on a PDA-based local entertainment information platform and provided our client with a compelling story for advertisers and the wireless industry as a whole. ::: More

Web Site Strategy

Research-based consultation provided by Frank N. Magid Associates enabled a recently launched Web site service provider of local weather information to develop a successful consumer marketing strategy. ::: More

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