Media Effectiveness
What is your return on investment on your advertising dollars?
Are you employing the most effective media mix?
How can you best utilize emerging media, nontraditional advertising, or product placement?
Do your ads work for your brand strength...or against it?
These questions are frequently asked but rarely given a solid answer. Magid delivers the answers our clients need to ensure that dollars spent on advertising will have maximum impact. Our unique research-based consultation enables us to identify and focus on the critical factors for enhanced advertising communications and placement. The goal is advertising that supports and strengthens brand equity while driving higher sales per dollar spent on advertising.
Which media mix drives maximum exposure, brand involvement, and sales? Magid Marketing ROI is a suite of services designed to measure just that. Factoring out issues of mass reach, Magid has created research tools to evaluate the impact of and involvement with advertising within diverse forms of media, both traditional and nontraditional.
Beyond evaluating the relative strengths of various forms of media, The Magid Brand Resonance Index and Brand Involvement Index can be employed to measure the influence of context on brands. For example, will my brand be better served imbedded in a drama or a comedy, an edgy program or a family-friendly one?
Frank N. Magid Associates deploys a powerful arsenal of research and consulting tools to help our clients differentiate their offerings within the marketplace and provide unparalleled value to their advertising clients.
In response to market needs and budget realities, the Magid Revenue Enhancer™ allows our consultants to effectively partner with client sales teams to bring in more revenue from advertisers through actionable value-added counsel that assists advertisers in
- Improving advertising messaging to resonate with their target audience
- Identifying appropriate and discrete segments for targeted advertising
- Providing better media placement to hit their target audience at the right time and place
- Enhancing the advertising message to break through media clutter and create brand differentiation
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