Get Connected With The Future

By the year 2010, the Millennial Generation will dominate the coveted 18 to 49 year-old demo. As a group of consumers, Millennials are highly influential, creating buzz, defining popular culture and determining what moves from fad to trend.

Magid arms its Millennial Strategy Program clients with unparalleled insights into this generation to

• Enable an understanding of how this generation’s unique and changing attitudes shape their expectations of media, communication and entertainment for the future
• Identify the types of products, brands, and messages that are relevant to Millennials, and understand why some work and others miss their mark
• Develop and position new products, design marketing programs, build operating strategies and inform investment decisions

Stay Continuously In The Loop

Through a multi-staged, multi-method approach, Magid keeps its clients current on the ever-evolving Millennial landscape.

National quantitative surveys study the behaviors and attitudes that shape and portend the Millennial Generation’s relationship with media and entertainment, societal institutions, peers and family, school or work environment, and an array of branded products

Ethnographies provide a glimpse into the day-to-day lives of Millennials — hear and see what they do, how they live, and most important, why they behave the way they do

Online bulletin board discussions enable authentic dialogue with Millennials in real-time, probing on findings from previous research waves and gathering immediate insights on burgeoning trends