Television Programming
Leading broadcast and cable networks, television producers, and distributors look to Magid for our unique guidance through all stages in the life cycle of a television program.
Whether shaking ideas out of hibernation, helping to maintain ratings dominance, or revitalizing a failing show, we incorporate meaningful consumer insights and intelligence as part of our consultation process.
We partner with our clients in the creative process and deliver research and consulting services tailored to their specific needs.
- Brainstorming sessions for concept generation
- Ongoing review and evaluation of show execution
- Performance coaching and development
- On-air promotions and marketing strategy
- Story arcs, booking, and topic selection
No other consulting firm can offer the depth and quality of expertise Magid brings to each engagement. We deliver an unmatched knowledge of show formats and genre trends. Our experience enables Magid to identify opportunities and pitfalls, successfully guiding our clients past obstacles inherent in program development.
Our relationships span all genres, including:
- Morning and evening news
- Daytime talk
- Children's programming
- Soap operas
- How-to shows
- News magazines
- Tabloids
- Game shows
- Reality television
- Sitcoms
- Dramas
- Documentary
- Movies
- Sports
- Late-night
|
