Interactive Media - Advertising Effectiveness In An Online Video Environment
A fully customized Magid study helped a major online video site to prove the effectiveness… ::: More

Television - Generating Buzz For A Cable TV Network, Winning Over Advertisers
A research project designed to ascertain which segment of the female population would watch a… ::: More

Games - High-Tech Test Leads To Valuable Insights For Game Developers
An international video game developer was in the process of creating a sequel to its… ::: More

Smartphone usage in the U.S. is highest in which of these groups?

Baby Boomers
Gen Xers
Adult Millennials
All three are tied
::: Submit

Magid Morning Facts™ - 2/9/2010
Super Bowl Tallies Largest Audience Ever  -  With the many fans adopting New Orleans Saints as a sentimental favorite in a clash with the Peyton Manning-led Indianapolis Colts , Sunday’s Super Bowl already had the potential to deliver a larger-than-normal audience.

But the weekend's traffic-stopping snowstorm in the South and Mid-Atlantic may have been the element that turned that potential into a perfect storm for CBS in Miami, as even more viewers stayed home than usual. ::: More

Magid I-FACTS™ - 2/5/2010
Facebook Marks Six Years, 400 Million Users; Redesign Launches  -  This week, Facebook reached the 400-million-user mark. ::: More
Subscribe to the I-Facts

Press - Frank N. Magid Associates Releases Initial Consumer and Advertiser Attitudes Toward Tablet Category
Consumers and Media Buyers Cautiously Report Excitement about Device's Interactive, Multimedia Functionality
Minneapolis, MN – January 28, 2010 – Frank N. ::: More