Cable & Broadcast Networks

Cable & Broadcast Networks

Starting with our work developing Good Morning America in the 1970s, Frank N. Magid Associates has worked extensively with most major broadcast and cable television networks to develop content, brand, advertising, and corporate development strategies that improve ratings and increase ad revenues. Applying our deep insight into the mindset of television viewers and advertisers, Magid helps networks understand the needs of viewers and advertisers to align content, products, and services with these constituencies, as well as to develop high-impact brand and marketing strategies. In addition, Magid is extremely active helping our clients develop new lines of business that harness the benefits of video on demand, HDTV, 3D television, online video, and mobile video. 

Case Study

Identifying Online Advertising Best Practices to Demonstrate Value to Prospective Advertisers and Improve the ROI of Current Advertisers

In order to improve its online advertising revenues, a broadcast television network partnered with Frank N. Magid Associates to investigate advertising metrics including aided and unaided brand recall, brand favorability, purchase intent, attitudinal preferences, and likelihood to recommend based on advertisements by various brands. This research was used to develop online advertising “best practices” that were used to demonstrate its value to prospective advertisers, and improve ad performance among existing advertisers. Magid continues to pre-test and post-test advertisements to improve the network’s online ad performance and drive traffic and revenues.