Cable & Satellite Distribution

Cable & Satellite Distribution

Frank N. Magid Associates works with MSOs and cable and satellite distributors to leverage the value of their brands, products, programming, and distribution channels in ways that increase subscription revenues. Magid’s consumer insights and extensive media experience provide a unique lens through which we work with distributors to increase customer satisfaction, create effective communications strategies, test new products, and optimize current products and services. This lens was critical to Magid's extensive involvement in the development of satellite television in the US. Now, amidst the evolving media distribution landscape, Magid helps distributors understand how their products and services can remain relevant and compelling.

Our expert cable and satellite research analysts and strategy consultants work with distributors across a wide range of engagements, including:

  • Developing new products and services, including market opportunities analysis, concept development, prototype testing, usability testing, and pricing research for media devices and subscription services
  • Understanding the needs, attitudes, behaviors, and preferences of current and prospective subscribers to identify opportunities for new or improved services
  • Developing marketing and communications strategies that effectively reach and resonate with target markets
  • Understanding how to improve and leverage brand attributes to increase subscribers, convert non-subscribers, and extend the brand across media platforms
  • Optimizing customer service and sales strategies based on subscriber needs and up-sell opportunities
  • Developing business models and monetization strategies for viewership across media platforms