Clean Technology / Green Technology
In a world filled with companies trying to develop solutions to solve global energy and environmental crises, Frank N. Magid Associates works with “clean technology” and “green technology” companies, as well as business units within traditional companies, to establish strong, defensible brands. This is accomplished by applying Magid’s long-established expertise in helping emerging and high-growth companies devise brand, communication, marketing, and product development strategies that set them apart from the competition. These strategies are all informed by Magid’s unique ability to combine a sober assessment of competitive, technology, and industry forces with our keen insights into the attitudes and preferences of customers and stakeholders. Magid’s multidisciplinary, experienced-based perspectives, and success in partnering across various industries, provide our clients with a plan for growth and distinctiveness in industries where others simply see risk and uncertainty.
Applying Strategic Consulting, Primary Research, and Marketing Expertise to Analyze the Viability of "Green" Cleaning Products
Considering the worldwide emphasis on going green, a global industrial cleaning products company partnered with Frank N. Magid Associates to explore the feasibility of a strategy for commercially available industrial “green” cleaning products while simultaneously identifying the tenets that would drive sales. To identify and prioritize the company’s unique green opportunities, Magid performed extensive B2B executive phone research in nine markets worldwide to understand the attitudes, perceptions, and purchase drivers for green products, determine how to leverage brand strengths and competitive advantages, and develop effective marketing and communications approaches for going green. The project provided strategic and tactical direction regarding the viability and size of the opportunity, as well as the branding, marketing, pricing and competitive strategy for green products. Magid is preparing to conduct additional strategy consulting and research on the groundbreaking new green product.