Consumer Electronics

Consumer Electronics

Drawing on our ability to apply consumer insights to product development, Frank N. Magid Associates works with the designers and marketers of consumer electronics to prioritize product form, fit, and function, and to formulate marketing strategies that articulate the uniqueness of the product while reducing consumer confusion. As a result, Magid’s consumer electronics clients experience better device performance, faster adoption rates, and repeat customers with high levels of brand loyalty.

Case Study

Utilizing Magid's Mobile Industry Expertise and International Research Capabilities to Assess the Viability of Mobile Gambling in Europe

A US-based mobile handset manufacturer believed it could drive international sales by taking advantage of the popularity of mobile gambling in Europe. Utilizing Frank N. Magid Associates' European research partners and mobile strategy expertise, the company partnered with Magid to conduct research across European markets to determine the market size and opportunity for mobile gambling, and understand how to optimize its offering according to local tastes, cultural dynamics, and brand affinity. Magid’s research revealed that the client’s hypothesis overstated the actual popularity of mobile gambling, and was a weak product and brand fit for the manufacturer. As a result, the client allocated its resources and investments in more promising new business development opportunities.