Frank N. Magid Associates works with colleges and universities to leverage the value of their powerful brands among students, faculty, alumni, and the community. Given our unique experience and expertise in media and communication, along with a comprehensive understanding of generational preferences, Magid’s education clients enjoy especially close relationships with their various stakeholders, resulting in full enrollments, healthy faculty relationships, robust fundraising networks, and full-throated community patronage.
A Leading Medical Institution Partners with Magid to Develop a Unified Communication and Brand Strategy to Improve Operations and Internal Buy-In
Healthcare institutions historically have complex infrastructures that contain departmental silos with a different focus. But in today’s progressive healthcare arena, innovative approaches to integrate departments and financial resources are essential to streamlining efficiencies and creating a unified brand. A leading Midwestern medical school’s newly restructured human resources department engaged Frank N. Magid Associates to develop a two-day executive workshop to establish an overarching brand, set unified communication and departmental goals, and practice the delivery of key messages. The workshop led to a successful launch of the new department and improved operations and buy-in among its internal constituents.