Energy & Utilities

Energy & Utilities

Frank N. Magid Associates works with energy, utility, and retail fuel companies better understand and evolve their brand images among important constituencies. Applying our deep insight into the mindset of cost- and environmentally-conscious consumers, Magid helps our energy and utility clients better appreciate how their marketing and communications are likely to impact their reputation in the eyes of the consumer. Whether it is a utility company devising a crisis communications strategy, a gas station chain trying to understand the relationships between gas purchases and in-store impulse buys, or a Supermajor seeking to increase awareness of its “green” initiatives, Magid’s ability to combine research-driven insights with customer and communications strategies translates directly into closer relationships between consumers, stakeholders, and our energy and utility clients.

Case Study

An Energy Company Partners with Magid to Implement a Robust Crisis Communications Strategy to Minimize a Public Relations Challenge

Following a small chemical leak, a Northeastern power company engaged Frank N. Magid Associates to assist its executives in crisis communication. In addition to minimizing the reputational damage among the public, these top executives needed to clearly explain to their stakeholders and government regulators the company's reaction, process improvements and preventative measures. As a result of Magid’s coaching, executives were well prepared to respond to challenging interrogations, thereby helping to ensure that the power company was successfully relicensed.