Financial Services

Financial Services

Financial service companies operate in an extremely competitive industry where the sheer number of companies, and their resultant marketing efforts, causes brands and messaging to get lost in the mix. To address these challenges, Frank N. Magid Associates works with financial services companies to define their brands, formulate targeted communications strategies, and develop messaging that resonates with the consumer. In any economic environment, Magid is able apply our consumer lens in ways that enable our financial services clients to break through the clutter and attract the right consumers with the right message.

Case Study

Analyzing the Upside Revenue Opportunities of Newspaper Companies to Inform a Hedge Fund's Investment Strategy

An investment firm dedicated to distressed assets and equities in hedge funds and structured funds was looking for guidance regarding investing in distressed newspaper equities. Leveraging its fifty years of newspaper industry expertise, Frank N. Magid Associates developed a methodology to analyze newspaper groups based on the key attributes necessary to achieve strong financial growth following re-structuring. Magid used this method to analyze over twenty-five newspapers within five major newspaper holding companies to compare the upside revenue opportunities of each newspaper group. This analysis allowed the investment firm to identify and prioritize investments in distressed newspaper equities to realize the most ROI. Based on the result of this investment consultation, the investment firm asked Magid to analyze its investment thesis for another newspaper group.