Financial Services

Financial Services

Financial service companies operate in an extremely competitive industry where the sheer number of companies, and their resultant marketing efforts, causes brands and messaging to get lost in the mix. To address these challenges, Frank N. Magid Associates works with financial services companies to define their brands, formulate targeted communications strategies, and develop messaging that resonates with the consumer. In any economic environment, Magid is able apply our consumer lens in ways that enable our financial services clients to break through the clutter and attract the right consumers with the right message.

Case Study

An Insurance Company Selects Magid as a Strategic Partner to Provide Insights Regarding the Drivers of Consumer Loyalty

In order to maintain and grow its business amidst a crowded competitive environment and the fickle insurance consumer, a leading US insurance company partnered with Frank N. Magid Associates to better understand and improve customer loyalty. Magid implemented sophisticated statistical modeling to identify the drivers of preference and the products, services and messaging that could increase preference, all framed within the company’s key brand strengths. These insights provided actionable tools that increased customer acquisition and retention, and remain the pillars of the firm’s C-level strategy. As a result of the success of the strategy, Magid is considered a strategic partner and is invited to contribute formally and informally on all issues related to the company's customer, product, brand, media, and marketing strategy.