Games

Games

Frank N. Magid Associates’ gaming expertise applies across game platforms, technologies, audiences, stakeholders, genres, business models, and countries. Leveraging our understanding of consumer attitudes and behaviors in conjunction with our vast gaming experience, we work with game publishers, developers, distributors, brands, investors, and non-gaming companies to develop game strategies that attract and retain gamers, leverage brands across the gaming landscape, and expand business models to monetize digital gaming opportunities. Amidst the proliferation of game models across platforms and audiences, Magid partners with clients to understand how to optimize the unique value of each game platform, business model, and audience. Magid’s team of expert gaming strategy consultants and research analysts provides an unparalleled understanding of gaming industry trends and the nomenclature and nuances of each game platform, including console, connected console, PC, handheld, free web-based, social network, and mobile games. Our team has conducted research across thirty countries and sixteen languages for some of the largest international game developers, marketers, publishers, and distributors.

We leverage our industry knowledge and practical experience to provide a variety of services, including:

  • Market sizing, revenue projections, and growth projections by company, game genre, and platform
  • Identification of market opportunities and vulnerabilities
  • Monetization strategies based on various game business models including free, subscription-based, virtual goods/micro-transactions, and downloadable content
  • The impact of digital game distribution on traditional game models and other digital game models
  • Understanding cannibalization issues across gaming platforms
  • The alignment of brand, audience, and platforms to develop or enhance a game strategy
  • How to approach emerging game models such as social network, mobile, and connected console games
  • Gaming company due diligence and investment considerations