Healthcare & Pharmaceuticals

Healthcare & Pharmaceuticals

Frank N. Magid Associates works with a range of healthcare and pharmaceutical companies to help them improve customer experiences, develop brands, prioritize product development, and much more. Since the early days of the firm, Magid has helped hospitals improve referral rates by applying a consumer lens to the service processes, worked with medical device companies to optimize R&D spending by understanding the preferences of doctors and patients, and helped pharmaceutical companies dramatically improve drug sales by developing research-based marketing strategies. By combining our extensive consumer knowledge with a deep understanding of the healthcare and pharmaceutical ecosystems, Magid has become an important strategic partner in helping our healthcare and pharmaceutical clients meet the present and future demands of a constantly-evolving marketplace.

Case Study

A Leading Medical Institution Partners with Magid to Develop a Unified Communication and Brand Strategy to Improve Operations and Internal Buy-In

Healthcare institutions historically have complex infrastructures that contain departmental silos with a different focus. But in today’s progressive healthcare arena, innovative approaches to integrate departments and financial resources are essential to streamlining efficiencies and creating a unified brand. A leading Midwestern medical school’s newly restructured human resources department engaged Frank N. Magid Associates to develop a two-day executive workshop to establish an overarching brand, set unified communication and departmental goals, and practice the delivery of key messages. The workshop led to a successful launch of the new department and improved operations and buy-in among its internal constituents.