Healthcare & Pharmaceuticals
Frank N. Magid Associates works with a range of healthcare and pharmaceutical companies to help them improve customer experiences, develop brands, prioritize product development, and much more. Since the early days of the firm, Magid has helped hospitals improve referral rates by applying a consumer lens to the service processes, worked with medical device companies to optimize R&D spending by understanding the preferences of doctors and patients, and helped pharmaceutical companies dramatically improve drug sales by developing research-based marketing strategies. By combining our extensive consumer knowledge with a deep understanding of the healthcare and pharmaceutical ecosystems, Magid has become an important strategic partner in helping our healthcare and pharmaceutical clients meet the present and future demands of a constantly-evolving marketplace.
Developing a Marketing Strategy for a Leading Pharmaceutical Company to Effectively Reach and Engage Clinicians and Consumers
Pharmaceutical sales are a notoriously difficult endeavor, as success relies on the company’s ability to understand the motivation and preferences of both clinicians and consumers. To help drive sales in this challenging landscape, a leading pharmaceutical company asked Frank N. Magid Associates to help develop a marketing and communications strategy customized for doctors, nurses, patients and prospective consumers. Magid launched a study that determined which functional and emotional drivers led doctors to prescribe specific medications, complemented by consumer segmentation and message receptiveness research. Magid’s insights informed the development of effective messaging and marketing that engaged clinicians and consumers across media platforms, leading to improved performance and sales for the client.