Movies

Movies

Frank N. Magid Associates works with movie studios, production companies, distributors, and theaters to understand how to develop movie content, marketing, distribution, and a movie viewing experience that maximizes revenues and minimizes risk across the movie development lifecycle. Magid applies our understanding of the motion picture business, the media landscape across viewing platforms, and a deep insight into the mindset of movie viewers to help clients provide movie content and experiences that resonate with consumers and optimize viewing windows and platforms.

Magid’s team of movie industry strategy consultants and research analysts leverages its combined industry knowledge, consumer lens, and practical experience to help clients understand:

  • The attitudes, behaviors, needs, and preferences of current and prospective movie viewers across screens, and what these suggest about the client's challenges and opportunities within the market
  • The key emotional, social, and functional drivers of movie theater visits and how to align the movie theater experience with consumer needs
  • Current and anticipated consumption of and spend on digital and non-digital movie content
  • Cannibalization of DVD purchases by digitally distributed movie content
  • Awareness, interest, enjoyment of, and willingness to pay a premium for 3D movies
  • How to leverage brand attributes in the development of movie sequels, franchises, marketing, and positioning strategies
  • The release window strategies to maximize studios’ revenues, and the extent to which theatrical and non-theatrical release windows are complementary or cannibalizing
  • Consumer attitudes and behaviors towards movie piracy and how piracy affects revenues and viewing windows