Frank N. Magid Associates works with charitable organizations and government entities to optimize their performance and to effectively communicate their mission. This is achieved by applying Magid’s strategy and research expertise to establish a successful strategic direction, identify the most effective internal and external messaging, develop targeted media and outreach campaigns, grow membership and/or volunteer bases, and educate the general public on policies and issues. Large or small, government or NGO, Magid understands the challenges faced by our non-profit clients and has the experience needed to help them successfully serve their distinct constituencies.
Re-Engineering a Strategic Communications Plan to Increase Community Education and Engagement
A federally-designed organization focused on improving regional transportation partnered with Frank N. Magid Associates to develop and implement a strategic communications plan that would educate the community and promote civic engagement. Magid conducted extensive research across all of the local branches of this organization to understand industry best practices and common pitfalls. This research led to the development of a communications plan for the organization that was successfully implemented and led to the doubling of civic participation in the region within three months.