Non-Profit
Frank N. Magid Associates works with charitable organizations and government entities to optimize their performance and to effectively communicate their mission. This is achieved by applying Magid’s strategy and research expertise to establish a successful strategic direction, identify the most effective internal and external messaging, develop targeted media and outreach campaigns, grow membership and/or volunteer bases, and educate the general public on policies and issues. Large or small, government or NGO, Magid understands the challenges faced by our non-profit clients and has the experience needed to help them successfully serve their distinct constituencies.
Case Study
Re-Engineering a Strategic Communications Plan to Increase Community Education and Engagement
A federally-designed organization focused on improving regional transportation partnered with Frank N. Magid Associates to develop and implement a strategic communications plan that would educate the community and promote civic engagement. Magid conducted extensive research across all of the local branches of this organization to understand industry best practices and common pitfalls. This research led to the development of a communications plan for the organization that was successfully implemented and led to the doubling of civic participation in the region within three months.
Building a Brand and Communications Strategy to Improve the Reach and Resonance of Brand Messaging
Realizing that its messaging was not being effectively conveyed to the general public, a non-profit organization focused on promoting health and wellness engaged Frank N. Magid Associates to improve its brand messaging and communications strategy. Extensive research provided the organization with a number of concepts that interested a broad range of audiences and aligned with the brand image of the organization. While the company’s original goal of television advertising proved impractical, Magid's strategy consulting and coaching led to the development of a user-generated, content-driven website which has proved immensely successful in spreading the non-profit’s brand image and messaging consistently and effectively.
A Non-Profit Company Utilizes Magid's Executive Coaching Expertise to Ensure Consistent Messaging Throughout Its Organization
Recognizing that charity operates best at the local level, a world-renowned charitable non-profit wanted to ensure that the leaders of each local branch office were communicating the needs and message of the local chapter in a manner consistent with the mission of the overall organization. Consequently, Frank N. Magid Associates was brought in to provided executive coaching and training from the board level all the way down to the organization’s local conventions. This coaching enabled the non-profit to maintain a consistent message throughout its organization, resulting in an optimized and successful fundraising campaign.
