Frank N. Magid Associates works with charitable organizations and government entities to optimize their performance and to effectively communicate their mission. This is achieved by applying Magid’s strategy and research expertise to establish a successful strategic direction, identify the most effective internal and external messaging, develop targeted media and outreach campaigns, grow membership and/or volunteer bases, and educate the general public on policies and issues. Large or small, government or NGO, Magid understands the challenges faced by our non-profit clients and has the experience needed to help them successfully serve their distinct constituencies.
Building a Brand and Communications Strategy to Improve the Reach and Resonance of Brand Messaging
Realizing that its messaging was not being effectively conveyed to the general public, a non-profit organization focused on promoting health and wellness engaged Frank N. Magid Associates to improve its brand messaging and communications strategy. Extensive research provided the organization with a number of concepts that interested a broad range of audiences and aligned with the brand image of the organization. While the company’s original goal of television advertising proved impractical, Magid's strategy consulting and coaching led to the development of a user-generated, content-driven website which has proved immensely successful in spreading the non-profit’s brand image and messaging consistently and effectively.