Frank N. Magid Associates works with newspapers, magazines, and other publications to help them evolve their businesses in ways that lead to growing revenues. We are engaged to refashion newspapers and magazines and their respective business models for optimal performance, assist in the development and launch of new products, develop and support effective advertising sales strategies, create impactful marketing strategies, and assist in developing products and services that capitalize on technologies and platforms like the internet, mobile phones, and tablet computers. Magid has become well-known for our Newspaper of the Future projects in which we use a highly customized process to explore consumer attitudes and behaviors toward print and online media consumption, which then informs strategies to recapture important consumer and advertiser positions that have been assumed by other media. The results of our work are evolved local media businesses that have reasserted themselves as the leading news and advertising mediums within their desired markets and have once again become growth businesses.
Applying Magid's Unique Process for Analyzing Local Market Potential to Prioritize Investments for a Major Local Media Company
Amidst a challenging market for local newspapers, Frank N. Magid Associates developed a process for media holding companies to prioritize local markets for resource allocation, isolate markets with less growth potential and identify valuable markets as acquisition opportunities. Magid applied this process for one of the largest local media companies in the US to identify markets that were most capable of supporting local media growth. Magid’s team of newspaper operators, researchers and consultants analyzed and ranked twenty-six of the company’s local newspaper markets, resulting in the prioritization of the company’s resource allocation and the discovery of a unique investment opportunity. In addition, market re-engineering projects were launched based on this analysis and Magid was selected to lead these initiatives.