By leveraging a strong, multi-disciplined approach to brand development, marketing, media, and communication strategies, Frank N. Magid Associates works with a variety of retailers to help them to not only adapt but also thrive in the new age of consumerism. Our retail clients, ranging from quick service restaurants to consumer electronics retailers, have engaged us to find new ways to re-assert control over their brands, develop in-store and online media strategies, and optimize product and service strategies. In doing so, these retailers are creating stronger bonds with consumers, bonds that lead to memorable experiences, brand loyalty, and repeat business.
Analyzing Consumer Brand Loyalty to Identify Opportunities for Private Label Office Supply ProductsMany retailers are improving their price competitiveness by increasingly making use of private label products (products that carry the retailer’s brand name). An important aspect of this strategy includes understanding how to position these private label products without damaging sales of existing branded products and the retailer’s relationship with those branded suppliers. Consequently, a national office supply retailer asked Frank N. Magid Associates to help the company test consumer loyalty among its existing brands, thereby minimizing sales cannibalization as the company introduced its private label products. Adhering to the results of a Magid’s consumer “stickiness” research, the client successfully introduced its private label products, resulting in increased sales and improved margin contribution.