Retail

Retail

By leveraging a strong, multi-disciplined approach to brand development, marketing, media, and communication strategies, Frank N. Magid Associates works with a variety of retailers to help them to not only adapt but also thrive in the new age of consumerism. Our retail clients, ranging from quick service restaurants to consumer electronics retailers, have engaged us to find new ways to re-assert control over their brands, develop in-store and online media strategies, and optimize product and service strategies. In doing so, these retailers are creating stronger bonds with consumers, bonds that lead to memorable experiences, brand loyalty, and repeat business.

Case Study

World's Leading Fast Food Restaurant Engages Magid to Help Executives Respond Effectively to a Public Relations Challenge

Prompted by the impending release of an unflattering documentary movie, an internationally-recognized fast food restaurant engaged Frank N. Magid Associates to prepare its executive team to respond to a challenging PR environment. Magid prepared the client for this media blitz by coaching and training over 100 executives and media-facing personnel, and provided the company with a strategic approach to day-to-day media relations as well as ongoing crisis communications.