Frank N. Magid Associates works with professional and collegiate teams, leagues, and networks to leverage the value of their powerful brands in every aspect of their businesses. Applying our deep insight into the mindset of the sports fan and the business of sports, Magid helps sports clients to understand their current and potential fan bases, develop targeted branding and marketing strategies, and grow attendance and fan affinity. We also identify new revenue opportunities and create business models to attack new industries. Our sports communications experts also train athletes, coaches, and sports journalists in presentation and media skills to make them powerful ambassadors for their respective organizations.
Developing Programming Strategies and Best Practices to Increase Pre- and Post-Game Sports Television Ratings
Following a period of underperformance by its internally operated pre-game/post-game television program, an NFL team asked Frank N. Magid Associates to investigate the alignment of the program’s talent and content with the preferences of viewers. As a leader in both sports programming and media strategies, Magid devised programming “best practices” and a strategy that used local TV station programming instead of the program's internal production department. As a result, viewers noted major improvements in the program's content and talent, resulting in higher pre-game and post-game ratings for the local TV station.