Interactive Media
There are few limits to how technology can transform methods of communication, entertainment, and business. Not only does Frank N. Magid Associates realize that change is inevitable, we embrace it. Understanding that change brings opportunity and drives innovation, Magid has successfully guided a myriad of companies in the Internet, television, and home entertainment world through the ups and downs of the Interactive Revolution.
Our experienced and informed perspective provides our clients with the confidence they need to meet challenges and achieve success. Since the early 1990s, Magid has been working to help interactive clients better understand end users and the importance of the user experience in product and brand development.
Magid professionals have a level of consulting expertise that is heralded across industries. As the leader of one of the nation’s leading new media trade associations said recently, “I use Magid not only because they provide valuable advice on how to design and interpret the research, but also in advising my members on how to use the research to advance their businesses.”
Our strategic counsel has successfully guided clients in the creation of business and marketing strategy as well as user interface development and content design of Internet, interactive television, wireless device, and game products.
Our extraordinary research capabilities allow us to employ innovative and traditional research tools that provide our clients with actionable research results. We have designed numerous new research methods and customized solutions to help our clients develop and sell successful products and services.
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