Media & Entertainment
Our experience is unmatched in the business. We provide the critical context and strategic direction that translates into competitive advantage. From our beginning in 1957, Magid has pioneered innovation in consulting and research methodologies to support a burgeoning media industry. Today, nearly 50 years later, we are proud to be serving
- Over 130 local television stations domestically
- Broadcast and cable networks around the world
- Hollywood studios and television producers
- Newspapers and magazines worldwide
Our decades of work in traditional media sparked the natural evolution into emerging media and technology. Since the early 90s, our firm has led the way in consumer research and strategic consulting for
- Online and console game developers
- E-commerce, Intranet portals, and corporate Web initiatives
- Satellite and wireless companies
- Digital communications and interactive television platforms
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