At The Forefront Of The Design Curve

For decades, Magid has studied consumer behavior relating to the adoption of new technology offerings. We take pride in our ability to assist clients with the difficult decisions encountered in new product development, thus minimizing risk and enhancing the chance of success.

Our experience in both traditional and emerging media is invaluable in helping clients evaluate the merits of hardware design, content development, media applications, and convergence across various platforms.

The Wireless Frontier

Mobile phones, once a luxury, have become an indispensable utility in our every day lives. The marriage of cell phones with PDAs and wireless email devices, the growth in Wi-Fi, and the emergence of all of these as media platforms are driving the next wave of innovation and opportunity.

What forms of content do consumers want delivered to their wireless devices? For which content will consumers pay a premium? How can targeted marketing be delivered through a wireless platform? Will co-branding enhance product offerings? How effective is the platform for advertising? Magid is committed to helping clients answer these and other questions to inform their development of products, services, and ad sales strategies that best meet the needs of a growing base of wireless consumers.