The Heartbeat of Connected Culture - Magid Smartphone and Tablet Study 2013

Double digit gains in device growth plus sticky and compelling content have brought us triple digit gains in smartphone and tablet content activities. We look at a wide variety of specific behaviors to help you understand the landscape to optimize revenue opportunities. Our report’s granular insight is customized to your area of focus and includes advice on genre, platform, operating system, device, and monetization strategies.

The Magid Smartphone and Tablet Study 2013 Explores the Following:

THE RISE OF THE SMARTCONSUMER

In store or online, connectivity empowers consumers and has changed the way people think about products and shop. We look at specific consumer behaviors and needs, answering critical questions and providing actionable insight on how marketers, retailers, and brands can position themselves for success.

TV IS MOBILE

A majority of smartphone and tablet owners are watching long-form TV and movie content on their devices. Our report identifies areas where real opportunities and challenges likely exist and provides direction on where in your business you should be investigating them.

UBIQUITOUS TV MULTI-TASKING

Use of smartphones and tablets to access related information while watching live TV has become a mainstream phenomenon. We specifically illustrate how consumers use their devices in this context and the potential significance it has for networks, producers, marketers, and brands.

THE VIDEO CULTURE

New forms of visual communication are being defined on mobile. Although we’ve seen the initial direct impact in social media and advertising, we provide intelligence on why and how this broad cultural wave can influence your business as well.

OUR GAMING NATION

Two-thirds of both smartphone and tablet users regularly play games. From a genre, platform, and business model perspective, we deliver guidance on exploring the best opportunities to develop and monetize mobile games.

MOBILE ADVERTISING GOES NATIVE

Smartphone and tablet owners are looking for a uniquely mobile conversation and experience. Based on the voice of the consumer, we identify potential strategies, formats, and opportunities that will allow you to effectively communicate with your audiences.

EMERGING OPPORTUNITIES - WEARABLE TECH AND MOBILE PAYMENTS

Is it real, or just a fad? To help inform your business and investment decisions, we explore the opportunity and impact for these products on your business as well as outline some challenges on the road to mainstream adoption.

This study is based on a nationally representative online survey of approximately 2500 people aged 12-64. The study was fielded in mid August.

The fee for this report is $9,500 and includes an in-person, customized presentation of key, relevant findings. It also includes supplemental qualitative insights highlighting consumer sentiment of their smartphone and tablet experiences in their own words. Any travel expenses for Magid presentations would be billed separately at cost.

We also have the capability to perform additional custom analyses to provide a focused look at content areas or targeted consumers of greatest interest to your business.

To discuss customization or sponsorship opportunities or to purchase the study, please contact Tom Godfrey, Executive Director, Mobile Strategy at tgodfrey@magid.com

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