Content Performance Index™ (Patent Pending)
Drawing on Magid's decades of expertise in content and delivery, the Magid Content Performance Index™ (CPI) has been developed to expedite editorial decisions related to the selection and relevance of national and international news stories. CPI automatically queries respected online news websites for their most popular stories, and then utilizes a proprietary algorithm that groups, tracks, stores, and scores the relative importance of stories. Delivered as a subscription, CPI brings national and international news content to our client's fingertips and will streamline and provide analytical justification for story selection and prioritization. The benefits of Magid's Content Performance Index™ include:
- Minimizing the guesswork of story selection and prioritization
- Providing directional guidance to editors and content producers based on actual consumer interest in news content
- Allowing editors and content producers to concentrate on local content by expediting decisions related to national and international content
- Creating a tracking index that reveals the relative importance of stories over time
- Stimulating ideas for local angles to national and international stories
- Clearly monetize the tool by allowing our clients to charge a premium for placing ads adjacent to topical online content
To find out more about how your organization can benefit from the CPI, please contact Simon Frost at sfrost@magid.com.