Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Social Online Games Face Slowing Growth
Sunday, May 13, 2012

The momentum in social online games may be slowing, especially among the most fervent fans — girls and women.

Among girls ages 12 to 17 who are active on social networks, about 43% currently play social online games each week, down from 54% last year, according to a new survey by researcher Frank N. Magid Associates. Play by women ages 25 to 44 and active on networks declined to 36% from 40%.

USA Today
Survey: More Than Half of Americans Play Video Games
Thursday, May 10, 2012

The popularity of online social games may be dampening, but overall interest in video games is on the rise.

A majority (54%) of Americans play video games each week, up from 50% last year, according to new research from the Magid Media Futures 2012 study. Nearly six out of 10 (58%) men, aged 8-64, play weekly, up from 53% last year. Among women, weekly gamers rose to 51% from 48% last year.

USA Today
Social Game Audience Growth is Slowing in the U.S. - Study
Thursday, May 10, 2012

After exploding in recent years, the rate of audience growth for social games is now slowing considerably in the U.S., according to a new study.

The Magid Media Futures 2012 study has found that not only is user growth slowing for social games, but the industry's biggest demographic is playing them less, and gamers are spending less on them on average.

Gamasutra
Magid Generational Strategies™ Reveals America’s Newest Generation
Saturday, April 28, 2012

(Sherman Oaks, CA) Monday, April 30, 2012 – Magid Generational Strategies™, a division of Frank N. Magid Associates, Inc., today released new research that identifies unique traits and characteristics of the generation of Americans born after the Millennial Generation.  The research includes more than 50 quantitative surveys totaling over 150,000 interviews, as well as hundreds of ethnographic and qualitative research sessions.