Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Thursday, January 14, 2016

(Jan. 14, 2016) The younger generations of media consumer was the focus of a conference hosted by Turner Broadcasting Wednesday.

Turner owns cable networks Adult Swim, which is dominant among millennial viewers, and Cartoon Network, which last year grew its ratings with kids.

Younger viewers are at the forefront of changing media habits as consumers choose from a widening array of content whenever they want on an array of digital devices. That’s making counting them and monetizing them through advertising more and more challenging.

Thursday, January 14, 2016

(Jan. 14, 2016) How marketers can reach millennials is quite possibly one of the most discussed topics in the ad industry. But there continues to be one over-hanging question few have been able to answer: How do millennials' media habits change as they age?

The answer according to Turner: They don't.

Tuesday, January 12, 2016

January 12, 2016

Meet the new year, same as the old year. Like 2015, rapid changes in the advertising technology space will have major consequences for Magid’s supply and demand side partners in 2016.

Tuesday, October 6, 2015

OCTOBER 6, 2015