Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Finding Direction in Data: Pew State of the News Media Survey
Sunday, March 24, 2013

“This adds up to a news industry that is more undermanned and unprepared to uncover stories, dig deep into emerging ones, or to question information put into its hands.”

— The Pew Research Center’s Project for Excellence in Journalism’s The State of the News Media 2013

Finding Direction in the Data: Pew State of the News Media Survey 2013
Study claims over 100 million Americans prefer free-to-play games
Thursday, March 21, 2013

Free is awesome … especially when it comes to games.

VentureBeat
Millennials Want TV—And Accept Ads: Study
Monday, March 11, 2013

More millennial viewers are enjoying television and they are more accepting of advertising.

Broadcasting & Cable
Connected TV Survey Reveals Expanding Advertising Opportunity Emerging from Growing Ecosystem
Tuesday, December 18, 2012

YuMe, a leading provider of digital brand advertising software and services, in conjunction with Frank N. Magid Associates, Inc., a leading research-based strategic consulting firm, today announced the results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected TV environment, and many details about Connected TV and Smart TV adopters and their preferences.

YuMe