Magid Morning Facts

Our clients in the broadcast and cable television industries enjoy exclusive access to the Magid Morning Facts. The daily publication reflects a variety of sources informed by Magid's thought leadership in the TV industry, focusing on critical insights from our news and marketing consultants and research analysts on timely issues.

Top stories from the most recent Magid Morning Facts editions:

Friday, April 25, 2014 

Monday, September 10, 2012
 
IN TODAY’S ISSUE
>> News-Press & Gazette Agrees To Buy KEYT
>> WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
>> WANE Makes The Switch To HD Newscasts
>> NBCU Breaks Even On London Olympics
>> FCC Moving Aggressively On Spectrum Auctions
>> CBS Sells 90% Of Its Super Bowl Slots
>> ESPN Signs Long-Term Deal With Big 12 Conference
 

News-Press & Gazette Agrees To Buy KEYT
News-Press & Gazette Co. (NPG) of St. Joseph, MO, has agreed to purchase KEYT-TV, an ABC-affiliated television station serving the California coastal communities of Santa Barbara, Santa Maria, and San Luis Obispo, from Smith Media, LLC. A related digital television property, MyRTV, is included in the sale.
 
The sale is expected to be completed later this year after receiving required FCC approval. No financial terms were disclosed.
 
The acquisition, along with a pending purchase in Columbia, Mo., will give NPG stations in 10 television markets in the U.S. KEYT competes in the 122nd largest DMA in the country, with a potential reach of 230,000 households.
 
David Bradley, NPG chairman and chief executive officer, said, "We look forward to operating a top-flight station serving the Santa Barbara, Santa Maria, and San Luis Obispo communities and advancing their interests in this beautiful part of the country."
 
For Smith Media and its predecessor, which have operated the station since 1987, the sale is a major milestone.
 
"My late husband put in place his vision of a community-oriented, first-class television station dedicated to and reflecting the unique mix of talents, resources, and caring that make Santa Barbara so special to us all. It has been a major part of the Smith family's lives for these last 25 years to be directly involved in the traditions that have become KEYT," said Anne Smith Towbes.
 
News-Press & Gazette Co. owns and operates television and radio stations in eight Midwestern and Western markets including stations in Arizona, California, Colorado, Idaho, Missouri, Oregon, and Texas. The company launched FOX 26 KNPN this spring in St. Joseph, along with local affiliates for Spanish-language Telemundo and entertainment network The CW.
 

WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
NBC affiliate WVLA and Fox affiliate WGMB — two Baton Rouge stations owned by White Knight Broadcasting and operated by ComCorp — truly made the most of their resources and benefited from a highly dedicated news team as Hurricane/Tropical Storm Isaac slammed into Louisiana two weeks ago.
 
The stations were first to go wall-to-wall in our market — well before Isaac made landfall on the evening of August 28.
 
“We know from experience that Baton Rouge viewers will lose power and cable during a storm,” said David D’Aquin, news director for WVLA and WGMB. “We wanted them to know we were looking out for them even if they couldn’t see us. We started coverage of the storm early and put out frequently updated information via our websites, mobile apps, Facebook pages, and Twitter feeds.”
 
On air, WVLA and WGMB went live with simultaneous coverage of the story at 5 p.m. the day before landfall, providing information throughout the night and well into the morning hours.
 
The two stations made heavy pushes through their live broadcast to their online and mobile offerings so people would know they could depend on them even after the power went out.
 
D’Aquin told the Morning Facts the stations gathered hundreds of new Facebook fans and Twitter followers as a result of the on-air push.
 
Meanwhile, WVLA and WGMB flew in talent from other markets where the stations’ parent company has news outlets.
 
“With the help of our partner, Weather Central, we were the only station in the market to provide mobile and Web interactive street-level radar and an interactive hurricane tracker,” said D’Aquin.
 
In fact, WVLA and WGMB embraced technology for its Isaac coverage marathon. Each of its teams in the field had an iPad — and they constantly fed back as-lives for on-air and for online.
 
The stations employed their LiveU backpack to report from Houma, Louisiana — which is right in the area where Isaac made landfall.
 
"We used a fiber connection at the Governor’s Office of Homeland Security and Emergency Preparedness to have a direct feed into our control room — so we didn’t have to tie up any of our ENG equipment," said D'Aquin.
 
In New Orleans, WVLA/WGMB reporters and a meteorologist were live via NBC’s satellite truck.
 
D’Aquin shared a few of the dozens of compliments received related to the stations’ multiplatform presence during Isaac’s fury and the aftermath. Here a couple of examples:
 
“You were the only local station to get us through the night with hurricane coverage. Thank you. You are the local TV station for the people. You proved it.”
 
“Thank you for the local coverage tonight. I'm shocked you're the only station covering the storm during prime time and appreciate the information.”
 
“We might have a small staff, but we had a big obligation to fulfill. We learned some lessons — but more than anything we got to test ourselves and provide a valuable resource to our community,” D’Aquin said. “Through the use of technology — like iPads, iPhones, and LiveU — we were able to be just as effective as the big guys.”
 
"WVLA and WGMB proved during Isaac that you don't necessarily have to have the big guns to be competitive,” said Julie Kraft, a senior news consultant with Magid. “NBC 33 doesn't have as much staff or equipment, but they made smart, strategic moves and used innovation and technology to their advantage to be all over the storm and its aftermath. I was very proud of them."
 
Kraft said that as Isaac approached the Gulf Coast, she and the news team discussed getting on the air first and going wall-to-wall first.
 
“That really paid off,” she said. “Our thinking was that viewers could see the RNC coverage anywhere, but they could get NBC 33's brand of Stormtracking coverage only from the NBC 33 Stormtracking team. It was a gutsy move to get on early and it worked. The viewers noticed and were very complimentary on social media."


 

WANE Makes The Switch To HD Newscasts
WANE has invested in the Fort Wayne market to bring viewers the clearest, most accurate product that technology can offer. Today the station presents a major upgrade to its local product with a complete transition to high-definition television.
 
“The quality difference between standard definition and high definition is significant,” says WANE Chief Engineer Jeff Kracium. “Twice the linear resolution and a full 16 X 9 screen. Viewers see the best pictures because HD brings out the best in the color palette.”
 
“In this high-tech world, it is all about delivering improvement,” says Alan Riebe, WANE vice president and general manger. “This major upgrade will greatly benefit WANE viewers with a new high-definition environment for local news, weather, and sports.”
 
HD upgrades at the LIN TV station and CBS affiliate include news graphics, weather graphics, news music, cameras, equipment, and a state-of-the-art high-definition set. All of these will be featured in WANE’s newscasts, which include market-leading First News mornings, Noon news, First at 5 P.M., NewsChannel 15 at 6 p.m., Nightcast at 11 p.m., and WANE’s weekend newscasts.
 
“Our team has been working diligently with the goal in mind to deliver additional value to our loyal viewers and advertisers,” Riebe went on to say.
 
The set includes a sleek anchor desk for up to four newscasters, weather command hub, weather work center, and a new Studio 15. The new Studio 15 features an attractive presentation area depicting iconic Fort Wayne scenes including the downtown high-rise buildings, Embassy Theater, and new Martin Luther King, Jr. Bridge.
 
NewsChannel 15 will use Studio 15 in an almost unlimited fashion for feature guests on WANE’s exclusive weekend morning newscasts, political and election coverage, Highlight Zone, and more.
 

NBCU Breaks Even On London Olympics
Comcast Corp.’s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.
 
“We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings,” Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.
 
Advertising sales for the games soared to about $1.25 billion, exceeding NBC’s forecast and rising almost 50 percent from the Beijing Olympics four years ago. Lazarus said on Aug. 2 the network had a “small chance” for a profit after initially projecting a $200 million loss. NBC Universal paid about $1.18 billion for U.S. TV rights to the Olympics.
BusinessWeek
Adweek
 

FCC Moving Aggressively On Spectrum Auctions
The FCC will propose acting as the sole buyer for airwaves that television stations will surrender for an auction of spectrum to mobile providers led by Verizon Wireless, two officials said.
 
The idea is among several being advanced by FCC Chairman Julius Genachowski for the auction planned for 2014, said the agency officials, who spoke yesterday on condition of not being identified because the matter hasn’t been made public.
 
The commission's proposed timeline is similar to the one sought by the wireless industry, which called for the auctions to be held by mid-2014.
 
The FCC will vote on moving ahead with the proposal at its meeting later this month.
The Hill
BusinessWeek
 

CBS Sells 90% Of Its Super Bowl Slots
Five months before the big game, CBS has announced that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.
USA Today
 

ESPN Signs Long-Term Deal With Big 12 Conference
ESPN has reached a 13-year extension on its rights agreement with the Big 12 Conference, which will run through the 2024-25 season.
 
Through 2015, ESPN will able to carry up to 19 conference-controlled football games, across its networks and platforms, including ESPN on ABC, ESPN, ESPN2, ESPNU, and LHN (for Texas games only). As a result, this year's TCU at Texas matchup will air on Thanksgiving at 8 p.m. ET on ESPN, going head-to-head against the NFL's Thanksgiving primetime game. Beginning in 2016, ESPN will be able to carry 23 conference-controlled football games.
 
As part of the deal, ESPN will share the football rights with Fox Sports (it remains primary rights holder for men's basketball). For Fox, Friday's announcement is a modification of the 13-year deal reached with the Big 12 last year. 
Broadcasting & Cable
 
One of ESPN’s original anchors, Chris Berman, who joined the cable sports network a couple of weeks after its 1979 launch, has signed a new multiyear contract extension. The new deal will begin in 2013 and at its conclusion, he will have worked for ESPN for nearly 40 years.
Deadline
Monday, September 10, 2012
 
IN TODAY’S ISSUE
>> News-Press & Gazette Agrees To Buy KEYT
>> WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
>> WANE Makes The Switch To HD Newscasts
>> NBCU Breaks Even On London Olympics
>> FCC Moving Aggressively On Spectrum Auctions
>> CBS Sells 90% Of Its Super Bowl Slots
>> ESPN Signs Long-Term Deal With Big 12 Conference
 

News-Press & Gazette Agrees To Buy KEYT
News-Press & Gazette Co. (NPG) of St. Joseph, MO, has agreed to purchase KEYT-TV, an ABC-affiliated television station serving the California coastal communities of Santa Barbara, Santa Maria, and San Luis Obispo, from Smith Media, LLC. A related digital television property, MyRTV, is included in the sale.
 
The sale is expected to be completed later this year after receiving required FCC approval. No financial terms were disclosed.
 
The acquisition, along with a pending purchase in Columbia, Mo., will give NPG stations in 10 television markets in the U.S. KEYT competes in the 122nd largest DMA in the country, with a potential reach of 230,000 households.
 
David Bradley, NPG chairman and chief executive officer, said, "We look forward to operating a top-flight station serving the Santa Barbara, Santa Maria, and San Luis Obispo communities and advancing their interests in this beautiful part of the country."
 
For Smith Media and its predecessor, which have operated the station since 1987, the sale is a major milestone.
 
"My late husband put in place his vision of a community-oriented, first-class television station dedicated to and reflecting the unique mix of talents, resources, and caring that make Santa Barbara so special to us all. It has been a major part of the Smith family's lives for these last 25 years to be directly involved in the traditions that have become KEYT," said Anne Smith Towbes.
 
News-Press & Gazette Co. owns and operates television and radio stations in eight Midwestern and Western markets including stations in Arizona, California, Colorado, Idaho, Missouri, Oregon, and Texas. The company launched FOX 26 KNPN this spring in St. Joseph, along with local affiliates for Spanish-language Telemundo and entertainment network The CW.
 

WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
NBC affiliate WVLA and Fox affiliate WGMB — two Baton Rouge stations owned by White Knight Broadcasting and operated by ComCorp — truly made the most of their resources and benefited from a highly dedicated news team as Hurricane/Tropical Storm Isaac slammed into Louisiana two weeks ago.
 
The stations were first to go wall-to-wall in our market — well before Isaac made landfall on the evening of August 28.
 
“We know from experience that Baton Rouge viewers will lose power and cable during a storm,” said David D’Aquin, news director for WVLA and WGMB. “We wanted them to know we were looking out for them even if they couldn’t see us. We started coverage of the storm early and put out frequently updated information via our websites, mobile apps, Facebook pages, and Twitter feeds.”
 
On air, WVLA and WGMB went live with simultaneous coverage of the story at 5 p.m. the day before landfall, providing information throughout the night and well into the morning hours.
 
The two stations made heavy pushes through their live broadcast to their online and mobile offerings so people would know they could depend on them even after the power went out.
 
D’Aquin told the Morning Facts the stations gathered hundreds of new Facebook fans and Twitter followers as a result of the on-air push.
 
Meanwhile, WVLA and WGMB flew in talent from other markets where the stations’ parent company has news outlets.
 
“With the help of our partner, Weather Central, we were the only station in the market to provide mobile and Web interactive street-level radar and an interactive hurricane tracker,” said D’Aquin.
 
In fact, WVLA and WGMB embraced technology for its Isaac coverage marathon. Each of its teams in the field had an iPad — and they constantly fed back as-lives for on-air and for online.
 
The stations employed their LiveU backpack to report from Houma, Louisiana — which is right in the area where Isaac made landfall.
 
"We used a fiber connection at the Governor’s Office of Homeland Security and Emergency Preparedness to have a direct feed into our control room — so we didn’t have to tie up any of our ENG equipment," said D'Aquin.
 
In New Orleans, WVLA/WGMB reporters and a meteorologist were live via NBC’s satellite truck.
 
D’Aquin shared a few of the dozens of compliments received related to the stations’ multiplatform presence during Isaac’s fury and the aftermath. Here a couple of examples:
 
“You were the only local station to get us through the night with hurricane coverage. Thank you. You are the local TV station for the people. You proved it.”
 
“Thank you for the local coverage tonight. I'm shocked you're the only station covering the storm during prime time and appreciate the information.”
 
“We might have a small staff, but we had a big obligation to fulfill. We learned some lessons — but more than anything we got to test ourselves and provide a valuable resource to our community,” D’Aquin said. “Through the use of technology — like iPads, iPhones, and LiveU — we were able to be just as effective as the big guys.”
 
"WVLA and WGMB proved during Isaac that you don't necessarily have to have the big guns to be competitive,” said Julie Kraft, a senior news consultant with Magid. “NBC 33 doesn't have as much staff or equipment, but they made smart, strategic moves and used innovation and technology to their advantage to be all over the storm and its aftermath. I was very proud of them."
 
Kraft said that as Isaac approached the Gulf Coast, she and the news team discussed getting on the air first and going wall-to-wall first.
 
“That really paid off,” she said. “Our thinking was that viewers could see the RNC coverage anywhere, but they could get NBC 33's brand of Stormtracking coverage only from the NBC 33 Stormtracking team. It was a gutsy move to get on early and it worked. The viewers noticed and were very complimentary on social media."


 

WANE Makes The Switch To HD Newscasts
WANE has invested in the Fort Wayne market to bring viewers the clearest, most accurate product that technology can offer. Today the station presents a major upgrade to its local product with a complete transition to high-definition television.
 
“The quality difference between standard definition and high definition is significant,” says WANE Chief Engineer Jeff Kracium. “Twice the linear resolution and a full 16 X 9 screen. Viewers see the best pictures because HD brings out the best in the color palette.”
 
“In this high-tech world, it is all about delivering improvement,” says Alan Riebe, WANE vice president and general manger. “This major upgrade will greatly benefit WANE viewers with a new high-definition environment for local news, weather, and sports.”
 
HD upgrades at the LIN TV station and CBS affiliate include news graphics, weather graphics, news music, cameras, equipment, and a state-of-the-art high-definition set. All of these will be featured in WANE’s newscasts, which include market-leading First News mornings, Noon news, First at 5 P.M., NewsChannel 15 at 6 p.m., Nightcast at 11 p.m., and WANE’s weekend newscasts.
 
“Our team has been working diligently with the goal in mind to deliver additional value to our loyal viewers and advertisers,” Riebe went on to say.
 
The set includes a sleek anchor desk for up to four newscasters, weather command hub, weather work center, and a new Studio 15. The new Studio 15 features an attractive presentation area depicting iconic Fort Wayne scenes including the downtown high-rise buildings, Embassy Theater, and new Martin Luther King, Jr. Bridge.
 
NewsChannel 15 will use Studio 15 in an almost unlimited fashion for feature guests on WANE’s exclusive weekend morning newscasts, political and election coverage, Highlight Zone, and more.
 

NBCU Breaks Even On London Olympics
Comcast Corp.’s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.
 
“We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings,” Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.
 
Advertising sales for the games soared to about $1.25 billion, exceeding NBC’s forecast and rising almost 50 percent from the Beijing Olympics four years ago. Lazarus said on Aug. 2 the network had a “small chance” for a profit after initially projecting a $200 million loss. NBC Universal paid about $1.18 billion for U.S. TV rights to the Olympics.
BusinessWeek
Adweek
 

FCC Moving Aggressively On Spectrum Auctions
The FCC will propose acting as the sole buyer for airwaves that television stations will surrender for an auction of spectrum to mobile providers led by Verizon Wireless, two officials said.
 
The idea is among several being advanced by FCC Chairman Julius Genachowski for the auction planned for 2014, said the agency officials, who spoke yesterday on condition of not being identified because the matter hasn’t been made public.
 
The commission's proposed timeline is similar to the one sought by the wireless industry, which called for the auctions to be held by mid-2014.
 
The FCC will vote on moving ahead with the proposal at its meeting later this month.
The Hill
BusinessWeek
 

CBS Sells 90% Of Its Super Bowl Slots
Five months before the big game, CBS has announced that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.
USA Today
 

ESPN Signs Long-Term Deal With Big 12 Conference
ESPN has reached a 13-year extension on its rights agreement with the Big 12 Conference, which will run through the 2024-25 season.
 
Through 2015, ESPN will able to carry up to 19 conference-controlled football games, across its networks and platforms, including ESPN on ABC, ESPN, ESPN2, ESPNU, and LHN (for Texas games only). As a result, this year's TCU at Texas matchup will air on Thanksgiving at 8 p.m. ET on ESPN, going head-to-head against the NFL's Thanksgiving primetime game. Beginning in 2016, ESPN will be able to carry 23 conference-controlled football games.
 
As part of the deal, ESPN will share the football rights with Fox Sports (it remains primary rights holder for men's basketball). For Fox, Friday's announcement is a modification of the 13-year deal reached with the Big 12 last year. 
Broadcasting & Cable
 
One of ESPN’s original anchors, Chris Berman, who joined the cable sports network a couple of weeks after its 1979 launch, has signed a new multiyear contract extension. The new deal will begin in 2013 and at its conclusion, he will have worked for ESPN for nearly 40 years.
Deadline
WCAU Shifts From Nonstop To Extended, Locally Specific Post-Sandy Coverage
KSL Debuts Innovative New Set In Midst Of A Huge Story
False Reports Slip Through In Rush For Sandy-Related Info
Gray Reports Record-Setting Q3 Revenue>> Tensions Subside Following Fox Affiliate Meeting
>> Fox’s TV Everywhere Plan
>> NAB Show 2013:

     —NAB: NAB 2013s Game Changer Award Winners
     —NAB: Adobe Primetime Introduced at NAB
     —NAB: Grass Valley Announces GV Stratus Software Upgrade
     —NAB: EditShare Previews Asset Management Software Upgrades
     —NAB: Attendance Numbers
>> Potential Merge Between Mobile500 And Dyle?
>> 2013 NCAA March Madness Most-Watched Since 1994

+ Report: Local TV Revenue Set To Top $20B This Year
+ Could Supreme Court’s Lack Of Tech Knowledge Help Aereo?
+ Wheeler, Broadcasters Hash Out Repacking Concerns
+ Tribune Names Katherine Green SVP Of News
+ WIAT Receives Two Regional Murrow Awards
+ NFL Expands Flex Scheduling To Begin In Season’s Week 5
+ Suddenlink Cable Launches Mobile TV App
+ Delaware Gets A New NBC Affiliate
+ Netflix Signs Series Deal With “Arrested Development” Creator
+ NBC, USA Developing English-Language Versions Of Telemundo Telenovelas

Tuesday, April 22, 2014 

+ Supreme Court Showdown In Aereo Case Starts Today
+ TiVo: Sticking With C3 Costs Broadcasters Millions In Ad Dollars
+ Participating TV Stations Would Have Three Months To Clear Out After Auction
+ WTHI Receives Six Indiana AP Broadcasters Awards
+ Apple TV Adds A&E, History, Lifetime Programming
+ TruTV Dives In With Programming For “Funseekers”
+ Worth A Read: For 9News/Gannett Boss Patti Dennis, TV News Is A Calling
+ ESPN Hoping To Boost World Cup Announcer’s Profile Via Viral Promos
+ Discovery Cancels Everest Event After Tragedy
+ “Today” Lands A Spot On SiriusXM Radio
+ WGN America Draws Its Largest Audience In Seven Years

Monday, April 21, 2014 

Monday, September 10, 2012
 
IN TODAY’S ISSUE
>> News-Press & Gazette Agrees To Buy KEYT
>> WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
>> WANE Makes The Switch To HD Newscasts
>> NBCU Breaks Even On London Olympics
>> FCC Moving Aggressively On Spectrum Auctions
>> CBS Sells 90% Of Its Super Bowl Slots
>> ESPN Signs Long-Term Deal With Big 12 Conference
 

News-Press & Gazette Agrees To Buy KEYT
News-Press & Gazette Co. (NPG) of St. Joseph, MO, has agreed to purchase KEYT-TV, an ABC-affiliated television station serving the California coastal communities of Santa Barbara, Santa Maria, and San Luis Obispo, from Smith Media, LLC. A related digital television property, MyRTV, is included in the sale.
 
The sale is expected to be completed later this year after receiving required FCC approval. No financial terms were disclosed.
 
The acquisition, along with a pending purchase in Columbia, Mo., will give NPG stations in 10 television markets in the U.S. KEYT competes in the 122nd largest DMA in the country, with a potential reach of 230,000 households.
 
David Bradley, NPG chairman and chief executive officer, said, "We look forward to operating a top-flight station serving the Santa Barbara, Santa Maria, and San Luis Obispo communities and advancing their interests in this beautiful part of the country."
 
For Smith Media and its predecessor, which have operated the station since 1987, the sale is a major milestone.
 
"My late husband put in place his vision of a community-oriented, first-class television station dedicated to and reflecting the unique mix of talents, resources, and caring that make Santa Barbara so special to us all. It has been a major part of the Smith family's lives for these last 25 years to be directly involved in the traditions that have become KEYT," said Anne Smith Towbes.
 
News-Press & Gazette Co. owns and operates television and radio stations in eight Midwestern and Western markets including stations in Arizona, California, Colorado, Idaho, Missouri, Oregon, and Texas. The company launched FOX 26 KNPN this spring in St. Joseph, along with local affiliates for Spanish-language Telemundo and entertainment network The CW.
 

WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
NBC affiliate WVLA and Fox affiliate WGMB — two Baton Rouge stations owned by White Knight Broadcasting and operated by ComCorp — truly made the most of their resources and benefited from a highly dedicated news team as Hurricane/Tropical Storm Isaac slammed into Louisiana two weeks ago.
 
The stations were first to go wall-to-wall in our market — well before Isaac made landfall on the evening of August 28.
 
“We know from experience that Baton Rouge viewers will lose power and cable during a storm,” said David D’Aquin, news director for WVLA and WGMB. “We wanted them to know we were looking out for them even if they couldn’t see us. We started coverage of the storm early and put out frequently updated information via our websites, mobile apps, Facebook pages, and Twitter feeds.”
 
On air, WVLA and WGMB went live with simultaneous coverage of the story at 5 p.m. the day before landfall, providing information throughout the night and well into the morning hours.
 
The two stations made heavy pushes through their live broadcast to their online and mobile offerings so people would know they could depend on them even after the power went out.
 
D’Aquin told the Morning Facts the stations gathered hundreds of new Facebook fans and Twitter followers as a result of the on-air push.
 
Meanwhile, WVLA and WGMB flew in talent from other markets where the stations’ parent company has news outlets.
 
“With the help of our partner, Weather Central, we were the only station in the market to provide mobile and Web interactive street-level radar and an interactive hurricane tracker,” said D’Aquin.
 
In fact, WVLA and WGMB embraced technology for its Isaac coverage marathon. Each of its teams in the field had an iPad — and they constantly fed back as-lives for on-air and for online.
 
The stations employed their LiveU backpack to report from Houma, Louisiana — which is right in the area where Isaac made landfall.
 
"We used a fiber connection at the Governor’s Office of Homeland Security and Emergency Preparedness to have a direct feed into our control room — so we didn’t have to tie up any of our ENG equipment," said D'Aquin.
 
In New Orleans, WVLA/WGMB reporters and a meteorologist were live via NBC’s satellite truck.
 
D’Aquin shared a few of the dozens of compliments received related to the stations’ multiplatform presence during Isaac’s fury and the aftermath. Here a couple of examples:
 
“You were the only local station to get us through the night with hurricane coverage. Thank you. You are the local TV station for the people. You proved it.”
 
“Thank you for the local coverage tonight. I'm shocked you're the only station covering the storm during prime time and appreciate the information.”
 
“We might have a small staff, but we had a big obligation to fulfill. We learned some lessons — but more than anything we got to test ourselves and provide a valuable resource to our community,” D’Aquin said. “Through the use of technology — like iPads, iPhones, and LiveU — we were able to be just as effective as the big guys.”
 
"WVLA and WGMB proved during Isaac that you don't necessarily have to have the big guns to be competitive,” said Julie Kraft, a senior news consultant with Magid. “NBC 33 doesn't have as much staff or equipment, but they made smart, strategic moves and used innovation and technology to their advantage to be all over the storm and its aftermath. I was very proud of them."
 
Kraft said that as Isaac approached the Gulf Coast, she and the news team discussed getting on the air first and going wall-to-wall first.
 
“That really paid off,” she said. “Our thinking was that viewers could see the RNC coverage anywhere, but they could get NBC 33's brand of Stormtracking coverage only from the NBC 33 Stormtracking team. It was a gutsy move to get on early and it worked. The viewers noticed and were very complimentary on social media."


 

WANE Makes The Switch To HD Newscasts
WANE has invested in the Fort Wayne market to bring viewers the clearest, most accurate product that technology can offer. Today the station presents a major upgrade to its local product with a complete transition to high-definition television.
 
“The quality difference between standard definition and high definition is significant,” says WANE Chief Engineer Jeff Kracium. “Twice the linear resolution and a full 16 X 9 screen. Viewers see the best pictures because HD brings out the best in the color palette.”
 
“In this high-tech world, it is all about delivering improvement,” says Alan Riebe, WANE vice president and general manger. “This major upgrade will greatly benefit WANE viewers with a new high-definition environment for local news, weather, and sports.”
 
HD upgrades at the LIN TV station and CBS affiliate include news graphics, weather graphics, news music, cameras, equipment, and a state-of-the-art high-definition set. All of these will be featured in WANE’s newscasts, which include market-leading First News mornings, Noon news, First at 5 P.M., NewsChannel 15 at 6 p.m., Nightcast at 11 p.m., and WANE’s weekend newscasts.
 
“Our team has been working diligently with the goal in mind to deliver additional value to our loyal viewers and advertisers,” Riebe went on to say.
 
The set includes a sleek anchor desk for up to four newscasters, weather command hub, weather work center, and a new Studio 15. The new Studio 15 features an attractive presentation area depicting iconic Fort Wayne scenes including the downtown high-rise buildings, Embassy Theater, and new Martin Luther King, Jr. Bridge.
 
NewsChannel 15 will use Studio 15 in an almost unlimited fashion for feature guests on WANE’s exclusive weekend morning newscasts, political and election coverage, Highlight Zone, and more.
 

NBCU Breaks Even On London Olympics
Comcast Corp.’s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.
 
“We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings,” Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.
 
Advertising sales for the games soared to about $1.25 billion, exceeding NBC’s forecast and rising almost 50 percent from the Beijing Olympics four years ago. Lazarus said on Aug. 2 the network had a “small chance” for a profit after initially projecting a $200 million loss. NBC Universal paid about $1.18 billion for U.S. TV rights to the Olympics.
BusinessWeek
Adweek
 

FCC Moving Aggressively On Spectrum Auctions
The FCC will propose acting as the sole buyer for airwaves that television stations will surrender for an auction of spectrum to mobile providers led by Verizon Wireless, two officials said.
 
The idea is among several being advanced by FCC Chairman Julius Genachowski for the auction planned for 2014, said the agency officials, who spoke yesterday on condition of not being identified because the matter hasn’t been made public.
 
The commission's proposed timeline is similar to the one sought by the wireless industry, which called for the auctions to be held by mid-2014.
 
The FCC will vote on moving ahead with the proposal at its meeting later this month.
The Hill
BusinessWeek
 

CBS Sells 90% Of Its Super Bowl Slots
Five months before the big game, CBS has announced that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.
USA Today
 

ESPN Signs Long-Term Deal With Big 12 Conference
ESPN has reached a 13-year extension on its rights agreement with the Big 12 Conference, which will run through the 2024-25 season.
 
Through 2015, ESPN will able to carry up to 19 conference-controlled football games, across its networks and platforms, including ESPN on ABC, ESPN, ESPN2, ESPNU, and LHN (for Texas games only). As a result, this year's TCU at Texas matchup will air on Thanksgiving at 8 p.m. ET on ESPN, going head-to-head against the NFL's Thanksgiving primetime game. Beginning in 2016, ESPN will be able to carry 23 conference-controlled football games.
 
As part of the deal, ESPN will share the football rights with Fox Sports (it remains primary rights holder for men's basketball). For Fox, Friday's announcement is a modification of the 13-year deal reached with the Big 12 last year. 
Broadcasting & Cable
 
One of ESPN’s original anchors, Chris Berman, who joined the cable sports network a couple of weeks after its 1979 launch, has signed a new multiyear contract extension. The new deal will begin in 2013 and at its conclusion, he will have worked for ESPN for nearly 40 years.
Deadline
Monday, September 10, 2012
 
IN TODAY’S ISSUE
>> News-Press & Gazette Agrees To Buy KEYT
>> WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
>> WANE Makes The Switch To HD Newscasts
>> NBCU Breaks Even On London Olympics
>> FCC Moving Aggressively On Spectrum Auctions
>> CBS Sells 90% Of Its Super Bowl Slots
>> ESPN Signs Long-Term Deal With Big 12 Conference
 

News-Press & Gazette Agrees To Buy KEYT
News-Press & Gazette Co. (NPG) of St. Joseph, MO, has agreed to purchase KEYT-TV, an ABC-affiliated television station serving the California coastal communities of Santa Barbara, Santa Maria, and San Luis Obispo, from Smith Media, LLC. A related digital television property, MyRTV, is included in the sale.
 
The sale is expected to be completed later this year after receiving required FCC approval. No financial terms were disclosed.
 
The acquisition, along with a pending purchase in Columbia, Mo., will give NPG stations in 10 television markets in the U.S. KEYT competes in the 122nd largest DMA in the country, with a potential reach of 230,000 households.
 
David Bradley, NPG chairman and chief executive officer, said, "We look forward to operating a top-flight station serving the Santa Barbara, Santa Maria, and San Luis Obispo communities and advancing their interests in this beautiful part of the country."
 
For Smith Media and its predecessor, which have operated the station since 1987, the sale is a major milestone.
 
"My late husband put in place his vision of a community-oriented, first-class television station dedicated to and reflecting the unique mix of talents, resources, and caring that make Santa Barbara so special to us all. It has been a major part of the Smith family's lives for these last 25 years to be directly involved in the traditions that have become KEYT," said Anne Smith Towbes.
 
News-Press & Gazette Co. owns and operates television and radio stations in eight Midwestern and Western markets including stations in Arizona, California, Colorado, Idaho, Missouri, Oregon, and Texas. The company launched FOX 26 KNPN this spring in St. Joseph, along with local affiliates for Spanish-language Telemundo and entertainment network The CW.
 

WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
NBC affiliate WVLA and Fox affiliate WGMB — two Baton Rouge stations owned by White Knight Broadcasting and operated by ComCorp — truly made the most of their resources and benefited from a highly dedicated news team as Hurricane/Tropical Storm Isaac slammed into Louisiana two weeks ago.
 
The stations were first to go wall-to-wall in our market — well before Isaac made landfall on the evening of August 28.
 
“We know from experience that Baton Rouge viewers will lose power and cable during a storm,” said David D’Aquin, news director for WVLA and WGMB. “We wanted them to know we were looking out for them even if they couldn’t see us. We started coverage of the storm early and put out frequently updated information via our websites, mobile apps, Facebook pages, and Twitter feeds.”
 
On air, WVLA and WGMB went live with simultaneous coverage of the story at 5 p.m. the day before landfall, providing information throughout the night and well into the morning hours.
 
The two stations made heavy pushes through their live broadcast to their online and mobile offerings so people would know they could depend on them even after the power went out.
 
D’Aquin told the Morning Facts the stations gathered hundreds of new Facebook fans and Twitter followers as a result of the on-air push.
 
Meanwhile, WVLA and WGMB flew in talent from other markets where the stations’ parent company has news outlets.
 
“With the help of our partner, Weather Central, we were the only station in the market to provide mobile and Web interactive street-level radar and an interactive hurricane tracker,” said D’Aquin.
 
In fact, WVLA and WGMB embraced technology for its Isaac coverage marathon. Each of its teams in the field had an iPad — and they constantly fed back as-lives for on-air and for online.
 
The stations employed their LiveU backpack to report from Houma, Louisiana — which is right in the area where Isaac made landfall.
 
"We used a fiber connection at the Governor’s Office of Homeland Security and Emergency Preparedness to have a direct feed into our control room — so we didn’t have to tie up any of our ENG equipment," said D'Aquin.
 
In New Orleans, WVLA/WGMB reporters and a meteorologist were live via NBC’s satellite truck.
 
D’Aquin shared a few of the dozens of compliments received related to the stations’ multiplatform presence during Isaac’s fury and the aftermath. Here a couple of examples:
 
“You were the only local station to get us through the night with hurricane coverage. Thank you. You are the local TV station for the people. You proved it.”
 
“Thank you for the local coverage tonight. I'm shocked you're the only station covering the storm during prime time and appreciate the information.”
 
“We might have a small staff, but we had a big obligation to fulfill. We learned some lessons — but more than anything we got to test ourselves and provide a valuable resource to our community,” D’Aquin said. “Through the use of technology — like iPads, iPhones, and LiveU — we were able to be just as effective as the big guys.”
 
"WVLA and WGMB proved during Isaac that you don't necessarily have to have the big guns to be competitive,” said Julie Kraft, a senior news consultant with Magid. “NBC 33 doesn't have as much staff or equipment, but they made smart, strategic moves and used innovation and technology to their advantage to be all over the storm and its aftermath. I was very proud of them."
 
Kraft said that as Isaac approached the Gulf Coast, she and the news team discussed getting on the air first and going wall-to-wall first.
 
“That really paid off,” she said. “Our thinking was that viewers could see the RNC coverage anywhere, but they could get NBC 33's brand of Stormtracking coverage only from the NBC 33 Stormtracking team. It was a gutsy move to get on early and it worked. The viewers noticed and were very complimentary on social media."


 

WANE Makes The Switch To HD Newscasts
WANE has invested in the Fort Wayne market to bring viewers the clearest, most accurate product that technology can offer. Today the station presents a major upgrade to its local product with a complete transition to high-definition television.
 
“The quality difference between standard definition and high definition is significant,” says WANE Chief Engineer Jeff Kracium. “Twice the linear resolution and a full 16 X 9 screen. Viewers see the best pictures because HD brings out the best in the color palette.”
 
“In this high-tech world, it is all about delivering improvement,” says Alan Riebe, WANE vice president and general manger. “This major upgrade will greatly benefit WANE viewers with a new high-definition environment for local news, weather, and sports.”
 
HD upgrades at the LIN TV station and CBS affiliate include news graphics, weather graphics, news music, cameras, equipment, and a state-of-the-art high-definition set. All of these will be featured in WANE’s newscasts, which include market-leading First News mornings, Noon news, First at 5 P.M., NewsChannel 15 at 6 p.m., Nightcast at 11 p.m., and WANE’s weekend newscasts.
 
“Our team has been working diligently with the goal in mind to deliver additional value to our loyal viewers and advertisers,” Riebe went on to say.
 
The set includes a sleek anchor desk for up to four newscasters, weather command hub, weather work center, and a new Studio 15. The new Studio 15 features an attractive presentation area depicting iconic Fort Wayne scenes including the downtown high-rise buildings, Embassy Theater, and new Martin Luther King, Jr. Bridge.
 
NewsChannel 15 will use Studio 15 in an almost unlimited fashion for feature guests on WANE’s exclusive weekend morning newscasts, political and election coverage, Highlight Zone, and more.
 

NBCU Breaks Even On London Olympics
Comcast Corp.’s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.
 
“We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings,” Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.
 
Advertising sales for the games soared to about $1.25 billion, exceeding NBC’s forecast and rising almost 50 percent from the Beijing Olympics four years ago. Lazarus said on Aug. 2 the network had a “small chance” for a profit after initially projecting a $200 million loss. NBC Universal paid about $1.18 billion for U.S. TV rights to the Olympics.
BusinessWeek
Adweek
 

FCC Moving Aggressively On Spectrum Auctions
The FCC will propose acting as the sole buyer for airwaves that television stations will surrender for an auction of spectrum to mobile providers led by Verizon Wireless, two officials said.
 
The idea is among several being advanced by FCC Chairman Julius Genachowski for the auction planned for 2014, said the agency officials, who spoke yesterday on condition of not being identified because the matter hasn’t been made public.
 
The commission's proposed timeline is similar to the one sought by the wireless industry, which called for the auctions to be held by mid-2014.
 
The FCC will vote on moving ahead with the proposal at its meeting later this month.
The Hill
BusinessWeek
 

CBS Sells 90% Of Its Super Bowl Slots
Five months before the big game, CBS has announced that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.
USA Today
 

ESPN Signs Long-Term Deal With Big 12 Conference
ESPN has reached a 13-year extension on its rights agreement with the Big 12 Conference, which will run through the 2024-25 season.
 
Through 2015, ESPN will able to carry up to 19 conference-controlled football games, across its networks and platforms, including ESPN on ABC, ESPN, ESPN2, ESPNU, and LHN (for Texas games only). As a result, this year's TCU at Texas matchup will air on Thanksgiving at 8 p.m. ET on ESPN, going head-to-head against the NFL's Thanksgiving primetime game. Beginning in 2016, ESPN will be able to carry 23 conference-controlled football games.
 
As part of the deal, ESPN will share the football rights with Fox Sports (it remains primary rights holder for men's basketball). For Fox, Friday's announcement is a modification of the 13-year deal reached with the Big 12 last year. 
Broadcasting & Cable
 
One of ESPN’s original anchors, Chris Berman, who joined the cable sports network a couple of weeks after its 1979 launch, has signed a new multiyear contract extension. The new deal will begin in 2013 and at its conclusion, he will have worked for ESPN for nearly 40 years.
Deadline
WCAU Shifts From Nonstop To Extended, Locally Specific Post-Sandy Coverage
KSL Debuts Innovative New Set In Midst Of A Huge Story
False Reports Slip Through In Rush For Sandy-Related Info
Gray Reports Record-Setting Q3 Revenue>> Tensions Subside Following Fox Affiliate Meeting
>> Fox’s TV Everywhere Plan
>> NAB Show 2013:

     —NAB: NAB 2013s Game Changer Award Winners
     —NAB: Adobe Primetime Introduced at NAB
     —NAB: Grass Valley Announces GV Stratus Software Upgrade
     —NAB: EditShare Previews Asset Management Software Upgrades
     —NAB: Attendance Numbers
>> Potential Merge Between Mobile500 And Dyle?
>> 2013 NCAA March Madness Most-Watched Since 1994

+ Wheeler Sets May 15 FCC Vote On Spectrum Auction Rules
+ Comcast: Binge Watching Actually Helps Live TV Ratings
    — Magid Insight: It's About Showcasing Value
+ Lara Spencer Named Third Co-Host For “GMA”
+ Report Puts Retransmission Fees In Perspective
+ Weather Company Data Draws Interest From Big Marketers
+ Thursday: “Scandal” Surges As Season Ends
+ MLB Network Draws Its Biggest Crowds To Date
+ Facebook Hopes To Sell A Big World Cup Audience To Advertisers
+ MLB.TV Now Streaming On Google’s Chromecast
+ Amazon Expanding Fire TV’s Voice Search With Hulu Plus, Crackle, Showtime
+ SnappyTV Enables One-Tap Playback Of Videos On Facebook, Twitter
+ LG’s Open Source Connect SDK Makes TVs Behave Like Chromecast
+ BBC Hits Record Web Traffic, Twitter Sharing

 

 

Monday, September 10, 2012
 
IN TODAY’S ISSUE
>> News-Press & Gazette Agrees To Buy KEYT
>> WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
>> WANE Makes The Switch To HD Newscasts
>> NBCU Breaks Even On London Olympics
>> FCC Moving Aggressively On Spectrum Auctions
>> CBS Sells 90% Of Its Super Bowl Slots
>> ESPN Signs Long-Term Deal With Big 12 Conference
 

News-Press & Gazette Agrees To Buy KEYT
News-Press & Gazette Co. (NPG) of St. Joseph, MO, has agreed to purchase KEYT-TV, an ABC-affiliated television station serving the California coastal communities of Santa Barbara, Santa Maria, and San Luis Obispo, from Smith Media, LLC. A related digital television property, MyRTV, is included in the sale.
 
The sale is expected to be completed later this year after receiving required FCC approval. No financial terms were disclosed.
 
The acquisition, along with a pending purchase in Columbia, Mo., will give NPG stations in 10 television markets in the U.S. KEYT competes in the 122nd largest DMA in the country, with a potential reach of 230,000 households.
 
David Bradley, NPG chairman and chief executive officer, said, "We look forward to operating a top-flight station serving the Santa Barbara, Santa Maria, and San Luis Obispo communities and advancing their interests in this beautiful part of the country."
 
For Smith Media and its predecessor, which have operated the station since 1987, the sale is a major milestone.
 
"My late husband put in place his vision of a community-oriented, first-class television station dedicated to and reflecting the unique mix of talents, resources, and caring that make Santa Barbara so special to us all. It has been a major part of the Smith family's lives for these last 25 years to be directly involved in the traditions that have become KEYT," said Anne Smith Towbes.
 
News-Press & Gazette Co. owns and operates television and radio stations in eight Midwestern and Western markets including stations in Arizona, California, Colorado, Idaho, Missouri, Oregon, and Texas. The company launched FOX 26 KNPN this spring in St. Joseph, along with local affiliates for Spanish-language Telemundo and entertainment network The CW.
 

WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
NBC affiliate WVLA and Fox affiliate WGMB — two Baton Rouge stations owned by White Knight Broadcasting and operated by ComCorp — truly made the most of their resources and benefited from a highly dedicated news team as Hurricane/Tropical Storm Isaac slammed into Louisiana two weeks ago.
 
The stations were first to go wall-to-wall in our market — well before Isaac made landfall on the evening of August 28.
 
“We know from experience that Baton Rouge viewers will lose power and cable during a storm,” said David D’Aquin, news director for WVLA and WGMB. “We wanted them to know we were looking out for them even if they couldn’t see us. We started coverage of the storm early and put out frequently updated information via our websites, mobile apps, Facebook pages, and Twitter feeds.”
 
On air, WVLA and WGMB went live with simultaneous coverage of the story at 5 p.m. the day before landfall, providing information throughout the night and well into the morning hours.
 
The two stations made heavy pushes through their live broadcast to their online and mobile offerings so people would know they could depend on them even after the power went out.
 
D’Aquin told the Morning Facts the stations gathered hundreds of new Facebook fans and Twitter followers as a result of the on-air push.
 
Meanwhile, WVLA and WGMB flew in talent from other markets where the stations’ parent company has news outlets.
 
“With the help of our partner, Weather Central, we were the only station in the market to provide mobile and Web interactive street-level radar and an interactive hurricane tracker,” said D’Aquin.
 
In fact, WVLA and WGMB embraced technology for its Isaac coverage marathon. Each of its teams in the field had an iPad — and they constantly fed back as-lives for on-air and for online.
 
The stations employed their LiveU backpack to report from Houma, Louisiana — which is right in the area where Isaac made landfall.
 
"We used a fiber connection at the Governor’s Office of Homeland Security and Emergency Preparedness to have a direct feed into our control room — so we didn’t have to tie up any of our ENG equipment," said D'Aquin.
 
In New Orleans, WVLA/WGMB reporters and a meteorologist were live via NBC’s satellite truck.
 
D’Aquin shared a few of the dozens of compliments received related to the stations’ multiplatform presence during Isaac’s fury and the aftermath. Here a couple of examples:
 
“You were the only local station to get us through the night with hurricane coverage. Thank you. You are the local TV station for the people. You proved it.”
 
“Thank you for the local coverage tonight. I'm shocked you're the only station covering the storm during prime time and appreciate the information.”
 
“We might have a small staff, but we had a big obligation to fulfill. We learned some lessons — but more than anything we got to test ourselves and provide a valuable resource to our community,” D’Aquin said. “Through the use of technology — like iPads, iPhones, and LiveU — we were able to be just as effective as the big guys.”
 
"WVLA and WGMB proved during Isaac that you don't necessarily have to have the big guns to be competitive,” said Julie Kraft, a senior news consultant with Magid. “NBC 33 doesn't have as much staff or equipment, but they made smart, strategic moves and used innovation and technology to their advantage to be all over the storm and its aftermath. I was very proud of them."
 
Kraft said that as Isaac approached the Gulf Coast, she and the news team discussed getting on the air first and going wall-to-wall first.
 
“That really paid off,” she said. “Our thinking was that viewers could see the RNC coverage anywhere, but they could get NBC 33's brand of Stormtracking coverage only from the NBC 33 Stormtracking team. It was a gutsy move to get on early and it worked. The viewers noticed and were very complimentary on social media."


 

WANE Makes The Switch To HD Newscasts
WANE has invested in the Fort Wayne market to bring viewers the clearest, most accurate product that technology can offer. Today the station presents a major upgrade to its local product with a complete transition to high-definition television.
 
“The quality difference between standard definition and high definition is significant,” says WANE Chief Engineer Jeff Kracium. “Twice the linear resolution and a full 16 X 9 screen. Viewers see the best pictures because HD brings out the best in the color palette.”
 
“In this high-tech world, it is all about delivering improvement,” says Alan Riebe, WANE vice president and general manger. “This major upgrade will greatly benefit WANE viewers with a new high-definition environment for local news, weather, and sports.”
 
HD upgrades at the LIN TV station and CBS affiliate include news graphics, weather graphics, news music, cameras, equipment, and a state-of-the-art high-definition set. All of these will be featured in WANE’s newscasts, which include market-leading First News mornings, Noon news, First at 5 P.M., NewsChannel 15 at 6 p.m., Nightcast at 11 p.m., and WANE’s weekend newscasts.
 
“Our team has been working diligently with the goal in mind to deliver additional value to our loyal viewers and advertisers,” Riebe went on to say.
 
The set includes a sleek anchor desk for up to four newscasters, weather command hub, weather work center, and a new Studio 15. The new Studio 15 features an attractive presentation area depicting iconic Fort Wayne scenes including the downtown high-rise buildings, Embassy Theater, and new Martin Luther King, Jr. Bridge.
 
NewsChannel 15 will use Studio 15 in an almost unlimited fashion for feature guests on WANE’s exclusive weekend morning newscasts, political and election coverage, Highlight Zone, and more.
 

NBCU Breaks Even On London Olympics
Comcast Corp.’s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.
 
“We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings,” Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.
 
Advertising sales for the games soared to about $1.25 billion, exceeding NBC’s forecast and rising almost 50 percent from the Beijing Olympics four years ago. Lazarus said on Aug. 2 the network had a “small chance” for a profit after initially projecting a $200 million loss. NBC Universal paid about $1.18 billion for U.S. TV rights to the Olympics.
BusinessWeek
Adweek
 

FCC Moving Aggressively On Spectrum Auctions
The FCC will propose acting as the sole buyer for airwaves that television stations will surrender for an auction of spectrum to mobile providers led by Verizon Wireless, two officials said.
 
The idea is among several being advanced by FCC Chairman Julius Genachowski for the auction planned for 2014, said the agency officials, who spoke yesterday on condition of not being identified because the matter hasn’t been made public.
 
The commission's proposed timeline is similar to the one sought by the wireless industry, which called for the auctions to be held by mid-2014.
 
The FCC will vote on moving ahead with the proposal at its meeting later this month.
The Hill
BusinessWeek
 

CBS Sells 90% Of Its Super Bowl Slots
Five months before the big game, CBS has announced that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.
USA Today
 

ESPN Signs Long-Term Deal With Big 12 Conference
ESPN has reached a 13-year extension on its rights agreement with the Big 12 Conference, which will run through the 2024-25 season.
 
Through 2015, ESPN will able to carry up to 19 conference-controlled football games, across its networks and platforms, including ESPN on ABC, ESPN, ESPN2, ESPNU, and LHN (for Texas games only). As a result, this year's TCU at Texas matchup will air on Thanksgiving at 8 p.m. ET on ESPN, going head-to-head against the NFL's Thanksgiving primetime game. Beginning in 2016, ESPN will be able to carry 23 conference-controlled football games.
 
As part of the deal, ESPN will share the football rights with Fox Sports (it remains primary rights holder for men's basketball). For Fox, Friday's announcement is a modification of the 13-year deal reached with the Big 12 last year. 
Broadcasting & Cable
 
One of ESPN’s original anchors, Chris Berman, who joined the cable sports network a couple of weeks after its 1979 launch, has signed a new multiyear contract extension. The new deal will begin in 2013 and at its conclusion, he will have worked for ESPN for nearly 40 years.
Deadline
Magid Super Bowl Study Focuses On Ads That Work
Super Bowl Brings Huge Crowds To CBS Affiliates
Mixed Next-Day Results: “Mother” Makes Good, “Broke” Flat
WCAU Begins Video Service For Philadelphia Taxis
Mobile Viewpoint Launches “WMT Live” App For iPhone Newsgathering>> Sinclair Broadcast Group Buys Fisher Stations
>> NAB Show 2013 Highlights:
     — Genachowski: Broadcasters Are Now Multiplatform Content Creators
     — Mobile500 Director: “Make-Or-Break” Time For Mobile TV
     — Verizon: 50% Of Our Wireless Traffic Is Video
     — Dongles Grab Some Attention At NAB Show
     — Canon Joins In ENG Camera Competition
     — Three Key Trends At This Year’s Show
>> NBC To Stream Premiere Sports Events Via TV Everywhere
>> Finding Direction In Data: Adobe’s Video Consumption Analysis
>> Syfy Stocking Up On Social TV Programming
Monday, September 10, 2012
 
IN TODAY’S ISSUE
>> News-Press & Gazette Agrees To Buy KEYT
>> WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
>> WANE Makes The Switch To HD Newscasts
>> NBCU Breaks Even On London Olympics
>> FCC Moving Aggressively On Spectrum Auctions
>> CBS Sells 90% Of Its Super Bowl Slots
>> ESPN Signs Long-Term Deal With Big 12 Conference
 

News-Press & Gazette Agrees To Buy KEYT
News-Press & Gazette Co. (NPG) of St. Joseph, MO, has agreed to purchase KEYT-TV, an ABC-affiliated television station serving the California coastal communities of Santa Barbara, Santa Maria, and San Luis Obispo, from Smith Media, LLC. A related digital television property, MyRTV, is included in the sale.
 
The sale is expected to be completed later this year after receiving required FCC approval. No financial terms were disclosed.
 
The acquisition, along with a pending purchase in Columbia, Mo., will give NPG stations in 10 television markets in the U.S. KEYT competes in the 122nd largest DMA in the country, with a potential reach of 230,000 households.
 
David Bradley, NPG chairman and chief executive officer, said, "We look forward to operating a top-flight station serving the Santa Barbara, Santa Maria, and San Luis Obispo communities and advancing their interests in this beautiful part of the country."
 
For Smith Media and its predecessor, which have operated the station since 1987, the sale is a major milestone.
 
"My late husband put in place his vision of a community-oriented, first-class television station dedicated to and reflecting the unique mix of talents, resources, and caring that make Santa Barbara so special to us all. It has been a major part of the Smith family's lives for these last 25 years to be directly involved in the traditions that have become KEYT," said Anne Smith Towbes.
 
News-Press & Gazette Co. owns and operates television and radio stations in eight Midwestern and Western markets including stations in Arizona, California, Colorado, Idaho, Missouri, Oregon, and Texas. The company launched FOX 26 KNPN this spring in St. Joseph, along with local affiliates for Spanish-language Telemundo and entertainment network The CW.
 

WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
NBC affiliate WVLA and Fox affiliate WGMB — two Baton Rouge stations owned by White Knight Broadcasting and operated by ComCorp — truly made the most of their resources and benefited from a highly dedicated news team as Hurricane/Tropical Storm Isaac slammed into Louisiana two weeks ago.
 
The stations were first to go wall-to-wall in our market — well before Isaac made landfall on the evening of August 28.
 
“We know from experience that Baton Rouge viewers will lose power and cable during a storm,” said David D’Aquin, news director for WVLA and WGMB. “We wanted them to know we were looking out for them even if they couldn’t see us. We started coverage of the storm early and put out frequently updated information via our websites, mobile apps, Facebook pages, and Twitter feeds.”
 
On air, WVLA and WGMB went live with simultaneous coverage of the story at 5 p.m. the day before landfall, providing information throughout the night and well into the morning hours.
 
The two stations made heavy pushes through their live broadcast to their online and mobile offerings so people would know they could depend on them even after the power went out.
 
D’Aquin told the Morning Facts the stations gathered hundreds of new Facebook fans and Twitter followers as a result of the on-air push.
 
Meanwhile, WVLA and WGMB flew in talent from other markets where the stations’ parent company has news outlets.
 
“With the help of our partner, Weather Central, we were the only station in the market to provide mobile and Web interactive street-level radar and an interactive hurricane tracker,” said D’Aquin.
 
In fact, WVLA and WGMB embraced technology for its Isaac coverage marathon. Each of its teams in the field had an iPad — and they constantly fed back as-lives for on-air and for online.
 
The stations employed their LiveU backpack to report from Houma, Louisiana — which is right in the area where Isaac made landfall.
 
"We used a fiber connection at the Governor’s Office of Homeland Security and Emergency Preparedness to have a direct feed into our control room — so we didn’t have to tie up any of our ENG equipment," said D'Aquin.
 
In New Orleans, WVLA/WGMB reporters and a meteorologist were live via NBC’s satellite truck.
 
D’Aquin shared a few of the dozens of compliments received related to the stations’ multiplatform presence during Isaac’s fury and the aftermath. Here a couple of examples:
 
“You were the only local station to get us through the night with hurricane coverage. Thank you. You are the local TV station for the people. You proved it.”
 
“Thank you for the local coverage tonight. I'm shocked you're the only station covering the storm during prime time and appreciate the information.”
 
“We might have a small staff, but we had a big obligation to fulfill. We learned some lessons — but more than anything we got to test ourselves and provide a valuable resource to our community,” D’Aquin said. “Through the use of technology — like iPads, iPhones, and LiveU — we were able to be just as effective as the big guys.”
 
"WVLA and WGMB proved during Isaac that you don't necessarily have to have the big guns to be competitive,” said Julie Kraft, a senior news consultant with Magid. “NBC 33 doesn't have as much staff or equipment, but they made smart, strategic moves and used innovation and technology to their advantage to be all over the storm and its aftermath. I was very proud of them."
 
Kraft said that as Isaac approached the Gulf Coast, she and the news team discussed getting on the air first and going wall-to-wall first.
 
“That really paid off,” she said. “Our thinking was that viewers could see the RNC coverage anywhere, but they could get NBC 33's brand of Stormtracking coverage only from the NBC 33 Stormtracking team. It was a gutsy move to get on early and it worked. The viewers noticed and were very complimentary on social media."


 

WANE Makes The Switch To HD Newscasts
WANE has invested in the Fort Wayne market to bring viewers the clearest, most accurate product that technology can offer. Today the station presents a major upgrade to its local product with a complete transition to high-definition television.
 
“The quality difference between standard definition and high definition is significant,” says WANE Chief Engineer Jeff Kracium. “Twice the linear resolution and a full 16 X 9 screen. Viewers see the best pictures because HD brings out the best in the color palette.”
 
“In this high-tech world, it is all about delivering improvement,” says Alan Riebe, WANE vice president and general manger. “This major upgrade will greatly benefit WANE viewers with a new high-definition environment for local news, weather, and sports.”
 
HD upgrades at the LIN TV station and CBS affiliate include news graphics, weather graphics, news music, cameras, equipment, and a state-of-the-art high-definition set. All of these will be featured in WANE’s newscasts, which include market-leading First News mornings, Noon news, First at 5 P.M., NewsChannel 15 at 6 p.m., Nightcast at 11 p.m., and WANE’s weekend newscasts.
 
“Our team has been working diligently with the goal in mind to deliver additional value to our loyal viewers and advertisers,” Riebe went on to say.
 
The set includes a sleek anchor desk for up to four newscasters, weather command hub, weather work center, and a new Studio 15. The new Studio 15 features an attractive presentation area depicting iconic Fort Wayne scenes including the downtown high-rise buildings, Embassy Theater, and new Martin Luther King, Jr. Bridge.
 
NewsChannel 15 will use Studio 15 in an almost unlimited fashion for feature guests on WANE’s exclusive weekend morning newscasts, political and election coverage, Highlight Zone, and more.
 

NBCU Breaks Even On London Olympics
Comcast Corp.’s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.
 
“We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings,” Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.
 
Advertising sales for the games soared to about $1.25 billion, exceeding NBC’s forecast and rising almost 50 percent from the Beijing Olympics four years ago. Lazarus said on Aug. 2 the network had a “small chance” for a profit after initially projecting a $200 million loss. NBC Universal paid about $1.18 billion for U.S. TV rights to the Olympics.
BusinessWeek
Adweek
 

FCC Moving Aggressively On Spectrum Auctions
The FCC will propose acting as the sole buyer for airwaves that television stations will surrender for an auction of spectrum to mobile providers led by Verizon Wireless, two officials said.
 
The idea is among several being advanced by FCC Chairman Julius Genachowski for the auction planned for 2014, said the agency officials, who spoke yesterday on condition of not being identified because the matter hasn’t been made public.
 
The commission's proposed timeline is similar to the one sought by the wireless industry, which called for the auctions to be held by mid-2014.
 
The FCC will vote on moving ahead with the proposal at its meeting later this month.
The Hill
BusinessWeek
 

CBS Sells 90% Of Its Super Bowl Slots
Five months before the big game, CBS has announced that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.
USA Today
 

ESPN Signs Long-Term Deal With Big 12 Conference
ESPN has reached a 13-year extension on its rights agreement with the Big 12 Conference, which will run through the 2024-25 season.
 
Through 2015, ESPN will able to carry up to 19 conference-controlled football games, across its networks and platforms, including ESPN on ABC, ESPN, ESPN2, ESPNU, and LHN (for Texas games only). As a result, this year's TCU at Texas matchup will air on Thanksgiving at 8 p.m. ET on ESPN, going head-to-head against the NFL's Thanksgiving primetime game. Beginning in 2016, ESPN will be able to carry 23 conference-controlled football games.
 
As part of the deal, ESPN will share the football rights with Fox Sports (it remains primary rights holder for men's basketball). For Fox, Friday's announcement is a modification of the 13-year deal reached with the Big 12 last year. 
Broadcasting & Cable
 
One of ESPN’s original anchors, Chris Berman, who joined the cable sports network a couple of weeks after its 1979 launch, has signed a new multiyear contract extension. The new deal will begin in 2013 and at its conclusion, he will have worked for ESPN for nearly 40 years.
Deadline
Monday, September 10, 2012
 
IN TODAY’S ISSUE
>> News-Press & Gazette Agrees To Buy KEYT
>> WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
>> WANE Makes The Switch To HD Newscasts
>> NBCU Breaks Even On London Olympics
>> FCC Moving Aggressively On Spectrum Auctions
>> CBS Sells 90% Of Its Super Bowl Slots
>> ESPN Signs Long-Term Deal With Big 12 Conference
 

News-Press & Gazette Agrees To Buy KEYT
News-Press & Gazette Co. (NPG) of St. Joseph, MO, has agreed to purchase KEYT-TV, an ABC-affiliated television station serving the California coastal communities of Santa Barbara, Santa Maria, and San Luis Obispo, from Smith Media, LLC. A related digital television property, MyRTV, is included in the sale.
 
The sale is expected to be completed later this year after receiving required FCC approval. No financial terms were disclosed.
 
The acquisition, along with a pending purchase in Columbia, Mo., will give NPG stations in 10 television markets in the U.S. KEYT competes in the 122nd largest DMA in the country, with a potential reach of 230,000 households.
 
David Bradley, NPG chairman and chief executive officer, said, "We look forward to operating a top-flight station serving the Santa Barbara, Santa Maria, and San Luis Obispo communities and advancing their interests in this beautiful part of the country."
 
For Smith Media and its predecessor, which have operated the station since 1987, the sale is a major milestone.
 
"My late husband put in place his vision of a community-oriented, first-class television station dedicated to and reflecting the unique mix of talents, resources, and caring that make Santa Barbara so special to us all. It has been a major part of the Smith family's lives for these last 25 years to be directly involved in the traditions that have become KEYT," said Anne Smith Towbes.
 
News-Press & Gazette Co. owns and operates television and radio stations in eight Midwestern and Western markets including stations in Arizona, California, Colorado, Idaho, Missouri, Oregon, and Texas. The company launched FOX 26 KNPN this spring in St. Joseph, along with local affiliates for Spanish-language Telemundo and entertainment network The CW.
 

WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
NBC affiliate WVLA and Fox affiliate WGMB — two Baton Rouge stations owned by White Knight Broadcasting and operated by ComCorp — truly made the most of their resources and benefited from a highly dedicated news team as Hurricane/Tropical Storm Isaac slammed into Louisiana two weeks ago.
 
The stations were first to go wall-to-wall in our market — well before Isaac made landfall on the evening of August 28.
 
“We know from experience that Baton Rouge viewers will lose power and cable during a storm,” said David D’Aquin, news director for WVLA and WGMB. “We wanted them to know we were looking out for them even if they couldn’t see us. We started coverage of the storm early and put out frequently updated information via our websites, mobile apps, Facebook pages, and Twitter feeds.”
 
On air, WVLA and WGMB went live with simultaneous coverage of the story at 5 p.m. the day before landfall, providing information throughout the night and well into the morning hours.
 
The two stations made heavy pushes through their live broadcast to their online and mobile offerings so people would know they could depend on them even after the power went out.
 
D’Aquin told the Morning Facts the stations gathered hundreds of new Facebook fans and Twitter followers as a result of the on-air push.
 
Meanwhile, WVLA and WGMB flew in talent from other markets where the stations’ parent company has news outlets.
 
“With the help of our partner, Weather Central, we were the only station in the market to provide mobile and Web interactive street-level radar and an interactive hurricane tracker,” said D’Aquin.
 
In fact, WVLA and WGMB embraced technology for its Isaac coverage marathon. Each of its teams in the field had an iPad — and they constantly fed back as-lives for on-air and for online.
 
The stations employed their LiveU backpack to report from Houma, Louisiana — which is right in the area where Isaac made landfall.
 
"We used a fiber connection at the Governor’s Office of Homeland Security and Emergency Preparedness to have a direct feed into our control room — so we didn’t have to tie up any of our ENG equipment," said D'Aquin.
 
In New Orleans, WVLA/WGMB reporters and a meteorologist were live via NBC’s satellite truck.
 
D’Aquin shared a few of the dozens of compliments received related to the stations’ multiplatform presence during Isaac’s fury and the aftermath. Here a couple of examples:
 
“You were the only local station to get us through the night with hurricane coverage. Thank you. You are the local TV station for the people. You proved it.”
 
“Thank you for the local coverage tonight. I'm shocked you're the only station covering the storm during prime time and appreciate the information.”
 
“We might have a small staff, but we had a big obligation to fulfill. We learned some lessons — but more than anything we got to test ourselves and provide a valuable resource to our community,” D’Aquin said. “Through the use of technology — like iPads, iPhones, and LiveU — we were able to be just as effective as the big guys.”
 
"WVLA and WGMB proved during Isaac that you don't necessarily have to have the big guns to be competitive,” said Julie Kraft, a senior news consultant with Magid. “NBC 33 doesn't have as much staff or equipment, but they made smart, strategic moves and used innovation and technology to their advantage to be all over the storm and its aftermath. I was very proud of them."
 
Kraft said that as Isaac approached the Gulf Coast, she and the news team discussed getting on the air first and going wall-to-wall first.
 
“That really paid off,” she said. “Our thinking was that viewers could see the RNC coverage anywhere, but they could get NBC 33's brand of Stormtracking coverage only from the NBC 33 Stormtracking team. It was a gutsy move to get on early and it worked. The viewers noticed and were very complimentary on social media."


 

WANE Makes The Switch To HD Newscasts
WANE has invested in the Fort Wayne market to bring viewers the clearest, most accurate product that technology can offer. Today the station presents a major upgrade to its local product with a complete transition to high-definition television.
 
“The quality difference between standard definition and high definition is significant,” says WANE Chief Engineer Jeff Kracium. “Twice the linear resolution and a full 16 X 9 screen. Viewers see the best pictures because HD brings out the best in the color palette.”
 
“In this high-tech world, it is all about delivering improvement,” says Alan Riebe, WANE vice president and general manger. “This major upgrade will greatly benefit WANE viewers with a new high-definition environment for local news, weather, and sports.”
 
HD upgrades at the LIN TV station and CBS affiliate include news graphics, weather graphics, news music, cameras, equipment, and a state-of-the-art high-definition set. All of these will be featured in WANE’s newscasts, which include market-leading First News mornings, Noon news, First at 5 P.M., NewsChannel 15 at 6 p.m., Nightcast at 11 p.m., and WANE’s weekend newscasts.
 
“Our team has been working diligently with the goal in mind to deliver additional value to our loyal viewers and advertisers,” Riebe went on to say.
 
The set includes a sleek anchor desk for up to four newscasters, weather command hub, weather work center, and a new Studio 15. The new Studio 15 features an attractive presentation area depicting iconic Fort Wayne scenes including the downtown high-rise buildings, Embassy Theater, and new Martin Luther King, Jr. Bridge.
 
NewsChannel 15 will use Studio 15 in an almost unlimited fashion for feature guests on WANE’s exclusive weekend morning newscasts, political and election coverage, Highlight Zone, and more.
 

NBCU Breaks Even On London Olympics
Comcast Corp.’s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.
 
“We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings,” Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.
 
Advertising sales for the games soared to about $1.25 billion, exceeding NBC’s forecast and rising almost 50 percent from the Beijing Olympics four years ago. Lazarus said on Aug. 2 the network had a “small chance” for a profit after initially projecting a $200 million loss. NBC Universal paid about $1.18 billion for U.S. TV rights to the Olympics.
BusinessWeek
Adweek
 

FCC Moving Aggressively On Spectrum Auctions
The FCC will propose acting as the sole buyer for airwaves that television stations will surrender for an auction of spectrum to mobile providers led by Verizon Wireless, two officials said.
 
The idea is among several being advanced by FCC Chairman Julius Genachowski for the auction planned for 2014, said the agency officials, who spoke yesterday on condition of not being identified because the matter hasn’t been made public.
 
The commission's proposed timeline is similar to the one sought by the wireless industry, which called for the auctions to be held by mid-2014.
 
The FCC will vote on moving ahead with the proposal at its meeting later this month.
The Hill
BusinessWeek
 

CBS Sells 90% Of Its Super Bowl Slots
Five months before the big game, CBS has announced that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.
USA Today
 

ESPN Signs Long-Term Deal With Big 12 Conference
ESPN has reached a 13-year extension on its rights agreement with the Big 12 Conference, which will run through the 2024-25 season.
 
Through 2015, ESPN will able to carry up to 19 conference-controlled football games, across its networks and platforms, including ESPN on ABC, ESPN, ESPN2, ESPNU, and LHN (for Texas games only). As a result, this year's TCU at Texas matchup will air on Thanksgiving at 8 p.m. ET on ESPN, going head-to-head against the NFL's Thanksgiving primetime game. Beginning in 2016, ESPN will be able to carry 23 conference-controlled football games.
 
As part of the deal, ESPN will share the football rights with Fox Sports (it remains primary rights holder for men's basketball). For Fox, Friday's announcement is a modification of the 13-year deal reached with the Big 12 last year. 
Broadcasting & Cable
 
One of ESPN’s original anchors, Chris Berman, who joined the cable sports network a couple of weeks after its 1979 launch, has signed a new multiyear contract extension. The new deal will begin in 2013 and at its conclusion, he will have worked for ESPN for nearly 40 years.
Deadline
LIN Media Makes Key Management Promotions
Media General Reports Big Q3 Revenue Gains
NBC Claims Debate Night Win
KNBC Takes Charge With Newscasts Surrounding Debate
Aereo Adds Streaming TV Support For Web Browsers
Syndication: “Katie” And “Ricki” Dip, “Harvey” Stable, “Probst” Gains
nday, September 10, 2012
 
IN TODAY’S ISSUE
>> News-Press & Gazette Agrees To Buy KEYT
>> WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
>> WANE Makes The Switch To HD Newscasts
>> NBCU Breaks Even On London Olympics
>> FCC Moving Aggressively On Spectrum Auctions
>> CBS Sells 90% Of Its Super Bowl Slots
>> ESPN Signs Long-Term Deal With Big 12 Conference
 

News-Press & Gazette Agrees To Buy KEYT
News-Press & Gazette Co. (NPG) of St. Joseph, MO, has agreed to purchase KEYT-TV, an ABC-affiliated television station serving the California coastal communities of Santa Barbara, Santa Maria, and San Luis Obispo, from Smith Media, LLC. A related digital television property, MyRTV, is included in the sale.
 
The sale is expected to be completed later this year after receiving required FCC approval. No financial terms were disclosed.
 
The acquisition, along with a pending purchase in Columbia, Mo., will give NPG stations in 10 television markets in the U.S. KEYT competes in the 122nd largest DMA in the country, with a potential reach of 230,000 households.
 
David Bradley, NPG chairman and chief executive officer, said, "We look forward to operating a top-flight station serving the Santa Barbara, Santa Maria, and San Luis Obispo communities and advancing their interests in this beautiful part of the country."
 
For Smith Media and its predecessor, which have operated the station since 1987, the sale is a major milestone.
 
"My late husband put in place his vision of a community-oriented, first-class television station dedicated to and reflecting the unique mix of talents, resources, and caring that make Santa Barbara so special to us all. It has been a major part of the Smith family's lives for these last 25 years to be directly involved in the traditions that have become KEYT," said Anne Smith Towbes.
 
News-Press & Gazette Co. owns and operates television and radio stations in eight Midwestern and Western markets including stations in Arizona, California, Colorado, Idaho, Missouri, Oregon, and Texas. The company launched FOX 26 KNPN this spring in St. Joseph, along with local affiliates for Spanish-language Telemundo and entertainment network The CW.
 

WVLA/WGMB Use Resources Strategically To Provide Top-Notch Isaac Coverage
NBC affiliate WVLA and Fox affiliate WGMB — two Baton Rouge stations owned by White Knight Broadcasting and operated by ComCorp — truly made the most of their resources and benefited from a highly dedicated news team as Hurricane/Tropical Storm Isaac slammed into Louisiana two weeks ago.
 
The stations were first to go wall-to-wall in our market — well before Isaac made landfall on the evening of August 28.
 
“We know from experience that Baton Rouge viewers will lose power and cable during a storm,” said David D’Aquin, news director for WVLA and WGMB. “We wanted them to know we were looking out for them even if they couldn’t see us. We started coverage of the storm early and put out frequently updated information via our websites, mobile apps, Facebook pages, and Twitter feeds.”
 
On air, WVLA and WGMB went live with simultaneous coverage of the story at 5 p.m. the day before landfall, providing information throughout the night and well into the morning hours.
 
The two stations made heavy pushes through their live broadcast to their online and mobile offerings so people would know they could depend on them even after the power went out.
 
D’Aquin told the Morning Facts the stations gathered hundreds of new Facebook fans and Twitter followers as a result of the on-air push.
 
Meanwhile, WVLA and WGMB flew in talent from other markets where the stations’ parent company has news outlets.
 
“With the help of our partner, Weather Central, we were the only station in the market to provide mobile and Web interactive street-level radar and an interactive hurricane tracker,” said D’Aquin.
 
In fact, WVLA and WGMB embraced technology for its Isaac coverage marathon. Each of its teams in the field had an iPad — and they constantly fed back as-lives for on-air and for online.
 
The stations employed their LiveU backpack to report from Houma, Louisiana — which is right in the area where Isaac made landfall.
 
"We used a fiber connection at the Governor’s Office of Homeland Security and Emergency Preparedness to have a direct feed into our control room — so we didn’t have to tie up any of our ENG equipment," said D'Aquin.
 
In New Orleans, WVLA/WGMB reporters and a meteorologist were live via NBC’s satellite truck.
 
D’Aquin shared a few of the dozens of compliments received related to the stations’ multiplatform presence during Isaac’s fury and the aftermath. Here a couple of examples:
 
“You were the only local station to get us through the night with hurricane coverage. Thank you. You are the local TV station for the people. You proved it.”
 
“Thank you for the local coverage tonight. I'm shocked you're the only station covering the storm during prime time and appreciate the information.”
 
“We might have a small staff, but we had a big obligation to fulfill. We learned some lessons — but more than anything we got to test ourselves and provide a valuable resource to our community,” D’Aquin said. “Through the use of technology — like iPads, iPhones, and LiveU — we were able to be just as effective as the big guys.”
 
"WVLA and WGMB proved during Isaac that you don't necessarily have to have the big guns to be competitive,” said Julie Kraft, a senior news consultant with Magid. “NBC 33 doesn't have as much staff or equipment, but they made smart, strategic moves and used innovation and technology to their advantage to be all over the storm and its aftermath. I was very proud of them."
 
Kraft said that as Isaac approached the Gulf Coast, she and the news team discussed getting on the air first and going wall-to-wall first.
 
“That really paid off,” she said. “Our thinking was that viewers could see the RNC coverage anywhere, but they could get NBC 33's brand of Stormtracking coverage only from the NBC 33 Stormtracking team. It was a gutsy move to get on early and it worked. The viewers noticed and were very complimentary on social media."


 

WANE Makes The Switch To HD Newscasts
WANE has invested in the Fort Wayne market to bring viewers the clearest, most accurate product that technology can offer. Today the station presents a major upgrade to its local product with a complete transition to high-definition television.
 
“The quality difference between standard definition and high definition is significant,” says WANE Chief Engineer Jeff Kracium. “Twice the linear resolution and a full 16 X 9 screen. Viewers see the best pictures because HD brings out the best in the color palette.”
 
“In this high-tech world, it is all about delivering improvement,” says Alan Riebe, WANE vice president and general manger. “This major upgrade will greatly benefit WANE viewers with a new high-definition environment for local news, weather, and sports.”
 
HD upgrades at the LIN TV station and CBS affiliate include news graphics, weather graphics, news music, cameras, equipment, and a state-of-the-art high-definition set. All of these will be featured in WANE’s newscasts, which include market-leading First News mornings, Noon news, First at 5 P.M., NewsChannel 15 at 6 p.m., Nightcast at 11 p.m., and WANE’s weekend newscasts.
 
“Our team has been working diligently with the goal in mind to deliver additional value to our loyal viewers and advertisers,” Riebe went on to say.
 
The set includes a sleek anchor desk for up to four newscasters, weather command hub, weather work center, and a new Studio 15. The new Studio 15 features an attractive presentation area depicting iconic Fort Wayne scenes including the downtown high-rise buildings, Embassy Theater, and new Martin Luther King, Jr. Bridge.
 
NewsChannel 15 will use Studio 15 in an almost unlimited fashion for feature guests on WANE’s exclusive weekend morning newscasts, political and election coverage, Highlight Zone, and more.
 

NBCU Breaks Even On London Olympics
Comcast Corp.’s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.
 
“We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings,” Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.
 
Advertising sales for the games soared to about $1.25 billion, exceeding NBC’s forecast and rising almost 50 percent from the Beijing Olympics four years ago. Lazarus said on Aug. 2 the network had a “small chance” for a profit after initially projecting a $200 million loss. NBC Universal paid about $1.18 billion for U.S. TV rights to the Olympics.
BusinessWeek
Adweek
 

FCC Moving Aggressively On Spectrum Auctions
The FCC will propose acting as the sole buyer for airwaves that television stations will surrender for an auction of spectrum to mobile providers led by Verizon Wireless, two officials said.
 
The idea is among several being advanced by FCC Chairman Julius Genachowski for the auction planned for 2014, said the agency officials, who spoke yesterday on condition of not being identified because the matter hasn’t been made public.
 
The commission's proposed timeline is similar to the one sought by the wireless industry, which called for the auctions to be held by mid-2014.
 
The FCC will vote on moving ahead with the proposal at its meeting later this month.
The Hill
BusinessWeek
 

CBS Sells 90% Of Its Super Bowl Slots
Five months before the big game, CBS has announced that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.
USA Today
 

ESPN Signs Long-Term Deal With Big 12 Conference
ESPN has reached a 13-year extension on its rights agreement with the Big 12 Conference, which will run through the 2024-25 season.
 
Through 2015, ESPN will able to carry up to 19 conference-controlled football games, across its networks and platforms, including ESPN on ABC, ESPN, ESPN2, ESPNU, and LHN (for Texas games only). As a result, this year's TCU at Texas matchup will air on Thanksgiving at 8 p.m. ET on ESPN, going head-to-head against the NFL's Thanksgiving primetime game. Beginning in 2016, ESPN will be able to carry 23 conference-controlled football games.
 
As part of the deal, ESPN will share the football rights with Fox Sports (it remains primary rights holder for men's basketball). For Fox, Friday's announcement is a modification of the 13-year deal reached with the Big 12 last year. 
Broadcasting & Cable
 
One of ESPN’s original anchors, Chris Berman, who joined the cable sports network a couple of weeks after its 1979 launch, has signed a new multiyear contract extension. The new deal will begin in 2013 and at its conclusion, he will have worked for ESPN for nearly 40 years.
Deadlin