The Magid Morning Facts™ is a daily newsletter focused on the television industry, providing information on day-to-day developments in the business as well as research-based analysis of what those developments mean for our clients.

2/9/2010 -

Super Bowl Tallies Largest Audience Ever  -  With the many fans adopting New Orleans Saints as a sentimental favorite in a clash with the Peyton Manning-led Indianapolis Colts , Sunday’s Super Bowl already had the potential to deliver a larger-than-normal audience.

But the weekend's traffic-stopping snowstorm in the South and Mid-Atlantic may have been the element that turned that potential into a perfect storm for CBS in Miami, as even more viewers stayed home than usual. (Note the game's very high ratings in Washington, D.C.)

An estimated 106.5 million people in the U.S. ::: More

2/8/2010 -

In Memory: Frank N Magid

Frank N Magid, the chairman and founder of Frank N Magid Associates, Inc., died in Santa Barbara, California, on Friday, February 5, 2010, after a courageous battle with cancer at the age of 78.

A native of Chicago, Mr. Magid earned his undergraduate and graduate degrees from the University of Iowa. ::: More

2/8/2010 -

In Memory: Frank N Magid

Frank N Magid, the chairman and founder of Frank N Magid Associates, Inc., died in Santa Barbara, California, on Friday, February 5, 2010, after a courageous battle with cancer at the age of 78.

A native of Chicago, Mr. Magid earned his undergraduate and graduate degrees from the University of Iowa. ::: More

2/5/2010 -

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