Analytics
Magid quantitative analysts have extensive experience with all statistical procedures and analytics including:
- Segmentation
- Discrete choice
- Conjoint analysis
- CART and CHAID analysis
- Correspondence analysis
- Perceptual mapping
- Predictive modeling
- Multivariate regression
Why use advanced statistical techniques? Magid quantitative analysts use advanced analysis to expertly measure the size and importance of key consumer segments, to evaluate the key drivers in consumer decision-making, and to correlate certain attributes with certain attitudes and behaviors. Advanced statistical techniques make the data come to life. The result is a clearer sense of consumer needs, opinions, and behaviors, enabling companies to better plan and maximize their prospects for success.
Magid also employs these cutting-edge analytics to benefit clients with
- Pricing analysis
- Revenue models of new product/service introduction
- Assessment of product/service features most valued by consumers
- Brand analysis
- Competitive analysis
- Market voids and opportunities
- Profiling key consumers
- Concept testing
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