Quantitative
An unparalleled staff of analysts leads Magid's quantitative research. With PhDs in areas ranging from mass communications to experimental design and research psychology, our analysts use their background as a starting point for solving real-world business problems. Magid delivers quantitative analysis expertise and unrivalled understanding of methodology design, respondent sampling, statistical inquiry, and problem solving.
Magid offers a diverse set of respondent sampling techniques to provide you with the best approach for your research needs.
- Online surveys
- CATI (Computer-Assisted Telephone Interviewing)
- Mall intercept
- INstant-STUDIO™ dial testing
- InHome VCResponse™
Our in-house telephone bank and data hosting facility offer us the unique ability to run surveys in many languages simultaneously while handling millions of e-mails and thousands of online surveys per day. State-of-the-art data collection enables us to generate real-time reports for our clients on the progress of our online and offline survey projects.
Magid analysts are trained to address your research needs through the full life cycle of a research project.
- Clarify the research questions that are central to your business needs and objectives.
- Determine the sampling approach that is best for your unique needs.
- Design questionnaires that effectively address the information you need to know.
- Conduct the appropriate quantitative analyses.
- Interpret the findings and provide actionable recommendations.
- Follow up with long-term needs and research strategy.
Our approach to data analysis, reporting, and presentations provides Magid clients with the relevant insight they need to succeed.
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