Who We Are

Who We Are

Frank N. Magid Associates is a leading research-based strategic consulting firm that helps clients become profitable by solving problems and helping them take advantage of opportunities. Magid brings unique frameworks for solving problems and seizing opportunities to each engagement, all informed and driven by unparalleled consumer and stakeholder research, market knowledge, and experience-based perspectives.

We are unique because for fifty-three years we have carefully studied human behavior and how communication affects it. We possess an uncanny understanding of what and how marketing and communication will motivate people to behave in certain ways. This understanding provides us with a unique consumer lens through which we approach each engagement.

We use this expertise and perspective to help our clients develop and market products and services and make investment decisions that align with consumer attitudes and expected behaviors, thereby leading to optimized financial performance.

In industry after industry, Magid builds on each successive engagement to learn new lessons, develop better tools and capabilities, and develop our position as both an innovator and thought leader. The result is a partner who looks at the world through the lens of the consumer, using that perspective to help our clients become more profitable by solving their problems and helping them to take advantage of opportunities.